News and Analysis
Going Local with Paige Sawin of Sparkcatcher Media
Paige Sawin, President of Sparkcatcher Media, won our virtual scavenger hunt at Street Fight LIVE 2024. She knows the local search space intimately and works with brands to ensure that when people search “near me,” her client brands, products, and services can be quickly and effectively found. We sat down with her to discuss the […]
Yext Scout: AI-Powered Search & Competitive Intelligence Agent
Yext officially launched Yext Scout, its new AI-driven search and competitive intelligence agent, designed to help multi-location brands navigate an increasingly complex and fragmented search landscape. With consumers turning to a mix of traditional search engines (Google, Bing) and AI-powered platforms (ChatGPT, Gemini, Perplexity, Grok) to discover businesses, brands must understand where they appear, how […]
Keeping the Shelves Well Stocked: A Conversation With Joe Spisak
Joe Spisak is the CEO and Founder of Fulfill.com. Supply chain issues are certainly not as sexy and creative as that new ad campaign, AI-powered marketing system, or redesign of a MULO (multi-location) brand footprint. But they are critically important to brands and customers alike. After spending a small fortune on SEO and media campaigns, […]
Commentary
Contextual and Native Come Together to Help Advertisers Win the Open Web
Both contextual and native take a natural and intuitive approach, rather than a disruptive and distracting one. If a seamless experience is the goal, context may even be a more appropriate mode for targeting native campaigns than third-party cookie targeting ever was.
ChatGPT Will Shake Up Marketing. That’s Good
Now that ChatGPT has entered the conversation, so to speak, and AI chatbot tools are about to shake up content marketing. But don’t panic — that’s a good thing.
Elon Musk Doesn’t Get Geotargeting
Elon Musk dismissed the idea that geotargeting to Jiffy Lubes customers is even possible during a recent Twitter Spaces. But leveraging store visit data for advertising is nothing new. According to Kochava CEO, Charles Manning, it’s a $10-$15 Billion market segment. Here’s how it works.
Latest Posts
Claravine Aims to Revolutionize Marketing Data Management
Claravine recently unveiled Claravine AI, a suite of solutions designed to redefine how marketing teams approach data management. This new offering, fueled by proprietary technology, promises to empower marketing teams with unprecedented control and insight into marketing taxonomy and metadata. By fostering collaboration across the content supply chain and automating the classification of creative assets, […]
Mark Michael Speaks About Today’s Franchise and Tech
DevHub CEO and Founder Mark Michael describes his company as the “torso” of the franchise brand ecosystem. DevHub specializes in building front-end websites that power the entire franchisor-to-franchisee-to-consumer experience. Their technology has more than 75 integrations with other commonly used platforms, and he often speaks about the power of human relationships in solving problems and […]
Compliant Launches Publisher Platform to Combat Illegal Data Sharing
In response to the pressing issue of illegal data sharing on digital publishing platforms, Compliant, a leading data compliance technology company, has introduced a new publisher platform. This platform utilizes advanced AI, termed Compliant Audit Technology, to identify and eradicate compliance risks and vulnerabilities within a publisher’s site. The move follows alarming findings by Compliant, […]
Conversational Commerce: The Next Frontier in Personalized Customer Journeys
In the fast-evolving landscape of e-commerce, a renewed emphasis on personalization has reshaped customer experiences. Guided shopping, propelled by tools like chatbots and quiz platforms, has become commonplace. Now, as cutting-edge AI and machine learning technologies come into play, a new frontier emerges in the form of conversational commerce. But what exactly is conversational commerce, […]
AppsFlyer Fortifies Privacy-Focused Analytics with devtodev Acquisition
The recent acquisition of devtodev by AppsFlyer, a global leader in marketing measurement, attribution, and data analytics, has sent ripples through the industry. In a discussion with Oren Kaniel, AppsFlyer CEO and Co-founder, he shed light on the significance of this acquisition, emphasizing how it positions AppsFlyer as the pioneer in analytics within the newly […]
The 3 Technologies MULO Restaurant Businesses Need Today: A Chat with Eric Seymour
Eric Seymour is the VP of Channel Programs at me&u. The company provides tech-powered ordering to restaurants. He believes strongly that the right technologies, combined with the best possible human-customer interaction, can help solve many of the problems multi-location (MULO) restaurants face today in terms of service and satisfaction today. What are the top three […]
Applying the Golden Rule to Omnichannel Retail Marketing
Tim Mason is not only CEO of Eagle Eye, a SaaS company that provides global personalized retail marketing via its loyalty and promotions platform, AIR, he is also a 30-year retail industry veteran, author, and keynote speaker. Before becoming head of Eagle Eye in 2016, Mason held senior executive positions at Tesco, the largest multinational […]
Santa Needs Fewer Elves This Year: Trends in Retail Employment
A recent retail employment study by Indeed indicates that although people are still hunting for seasonal jobs this holiday season, the number of job postings has dropped to pre-pandemic levels. Postings are down 3 percent from 2019 and 6 percent year-over-year. About 39 percent of Americans have side hustles, and many consumers depend on holiday […]
Leverage a Single View of the Customer in Real Time With Generative AI
It’s been almost two decades since we first heard “data is the new oil” and companies have tapped into that resource ever since, fundamentally changing the way we do business and how we talk to customers on digital channels. Raw data must be refined to realize its full value, but even with limited refining capabilities, […]
The Search Landscape, Humans & AI (& Pasta)!
The New York City landscape has changed, and so has the local search landscape. On November 7th, at Localogy‘s Place23 conference, a range of powerhouse groups and more than 100 senior marketing professionals came together to be the architects of our new future. Two of the panels at the Place event covered the challenges faced […]
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
The Local Media Paradox: Turning Community Trust into Measurable Confidence