Keeping the Shelves Well Stocked: A Conversation With Joe Spisak

Joe Spisak is the CEO and Founder of Fulfill.com. Supply chain issues are certainly not as sexy and creative as that new ad campaign, AI-powered marketing system, or redesign of a MULO (multi-location) brand footprint. But they are critically important to brands and customers alike. After spending a small fortune on SEO and media campaigns, stores face significant customer issues if inventory isn’t available or takes weeks to arrive.

We asked Spisak about his company and how it supports MULO brands.

Why Did You Decide to Get Into the Supply Chain Space?

“I’ve been on both sides of the supply chain—as the founder of an eCommerce brand that produced and sold board games and as the founder of a 3PL (third party logistics supplier). These experiences gave me a deep understanding of the pain points on both ends.

As an eCommerce entrepreneur, I struggled to find reliable logistics partners and navigate operational challenges, from delayed shipments to rising costs. Later, as a 3PL founder, I saw how difficult it was for brands to communicate their needs and clearly identify the right logistics match. That’s why I created Fulfill.com—to bridge the gap and help brands and 3PLs work together seamlessly.”

What Are Some Key Challenges CPG Companies and MULO (Multi-Location) Brands Face Today in Supply Chain Management?

“Four main issues face these industries:

• Inventory Management: Balancing stock levels across multiple locations is challenging. Brands risk running out of stock in one area while overstocking in another, increasing holding costs and hurting customer satisfaction.

• Rising Customer Expectations: Consumers demand faster shipping times and a seamless experience, putting pressure on brands to optimize their supply chain.

• Complex Distribution: Multi-location brands must consider regional demand and localized supply chain needs, which can be difficult without the right tools and partners.

• Data and Visibility: Many brands lack real-time visibility into their supply chain, making it hard to forecast accurately or respond to disruptions.”

How Do You Help Multi-Location Brands Get Their Goods More Quickly?

“At Fulfill.com, we specialize in matching brands with 3PLs that meet their unique requirements. We analyze factors like order volume, shipping zones, and product types to connect them with providers that optimize speed and cost.

For example, we helped a multi-location retailer reduce shipping times by 30% by introducing them to a 3PL with strategically located fulfillment centers. This not only sped up deliveries but also lowered their last-mile delivery costs.

Our goal is to ensure brands have the right logistics partner to streamline their inventory and keep customers happy.”

Who Are Your Competitors? How Are You Different?

“Our competitors include logistics directories, freight brokers, and consulting firms. However, Fulfill.com is different in two key ways:

• Personalized Matchmaking: We don’t just list 3PLs—we take the time to understand a brand’s needs and challenges to recommend the best partner.

• Hands-On Approach: We work directly with both brands and 3PLs to ensure a seamless onboarding process. Our focus is on building long-term partnerships that drive success for both parties.

We see ourselves as a logistics matchmaking service, not just a directory or consulting firm.”

What Brands Do You Work With? Any Case Studies?

“We’ve worked with hundreds of eCommerce brands across various industries. A great example is Elm Dirt, a direct-to-consumer eco-friendly fertilizer company.

When Elm Dirt came to us, they were struggling with high shipping costs and long delivery times. We matched them with a 3PL that had regional warehouses close to their customer base. 

As a result:

• Delivery times dropped by 40%.

• Shipping costs decreased by 25%.

• Customer satisfaction scores improved significantly.

Another case involved a growing apparel brand needing better fulfillment in California. We connected them with a 3PL that optimized their supply chain, cutting inventory transit times by 50%.”

Spisak adds, “The supply chain is undergoing a significant transformation, especially with advancements in AI and automation. Fulfill.com is committed to helping brands navigate these changes and find the right partners to succeed in a competitive marketplace.”