Street Fight Daily: Blaze Pizza Innovates in Local, The State of In-App Mobile Ads

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Blaze Pizza Leverages Mobile App, Instagram, Events to Entice and Keep Customers (Street Fight)
Blaze Pizza has branded itself as the on-the-go pizza option for millennials. In-app mobile ordering, location technology, and a focus on partnering with local franchise owners who know their neighborhoods have allowed Blaze to maintain a robust loyalty program and keep its customers coming back.

Is There Hope for In-App Mobile Advertising? (MediaPost)
If you looked at spend alone, you would think in-app mobile advertising far outweighs mobile web spend. However, roughly 60% of in-app ad spend goes to either Google or Facebook, and 85% to the top five apps, which include Snapchat and Amazon.

Influenster Launches Solution to Help Brands Leverage Organic Reviews (Street Fight)
In a bid to help retailers take advantage of the growth in user-generated reviews, the product discovery and reviews platform Influenster recently launched its own service to continuously supply organic, non-incentivized reviews to brand and retail websites like Walgreens, Target, and Bloomingdales.

Buyers Warm Up to Amazon’s Ad Biz (Digiday)
Amazon’s advertising business may have been absent from the company’s annual shareholder letter last week, but ad revenue continues to grow quietly behind the scenes, with particular growth in sponsored products and headline search ads, according to recent reports and ad buyers.

Twitter Updates Privacy Policies, to Go Into Effect at Same Time as GDPR (AdWeek)
As of today, when users open the app, a new window displays requesting acceptance of the new terms taking effect at the same time as the EU’s General Data Protection Regulations (GDPR), which will change how companies collect, use and share personal data. Recode: Twitter turned a profit again last quarter

How Publicis Media Helps Clients Navigate the Convergence of Media and Commerce (AdExchanger)
When Publicis Media launched a practice combining commerce and media a few weeks ago, it tapped former EMEA commerce and innovation head Ali Nehme to lead the group globally.

On Video’s Brand-to-Local Capabilities: A Chat with Netsertive (Local Onliner)
There is no better “recall” media than video, but in digital media, it has actually been something of a late bloomer. Not anymore.

European Regulators Ask If Facebook Is Taking Too Much Data (NYT)
Regulators in Europe are asking whether Facebook is excessively collecting details about the online activities of internet users—in effect, forcibly extracting a valuable commodity from consumers.

Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]