Commentary
The 5 Most Important Things SMBs Can Do Online
Taking your local business online doesn’t necessarily mean you’re trying to tap into a massive network of potential new customers. Perhaps that is the endgame for some ambitious entrepreneurs, but for many businesses — especially local and service-based business — the aim is to build and maintain meaningful online and offline relationships at a local level…
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Street Fight Daily: Uber CEO Taunts Critics, RetailMeNot’s Simple Success
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Uber CEO Taunts Price Critics, Points to Airline “Surge Pricing” (GigaOm)… RetailMeNot Wins the Holidays by Not Overthinking It (PandoDaily)… Mobile: Preparing for the Third and Final Wave (Wired)…
Lessons Learned From the ‘Daily Deal’
According to a study conducted by Street Fight, the two most important factors for merchants evaluating hyperlocal marketing campaigns are the ability to attract new customers and ensure the right people are being targeted. Since daily deals are falling short in accomplishing this, what hyperlocal marketing avenues should local merchants explore?
Street Fight Daily: Apple Buys Hyperlocal Startups, Booze Brands Align With Taxi Apps
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Apple Acquired Mapping Firm BroadMap, Location-infused Evernote Competitor Catch (9to5 Mac)… Free Rides: Booze Brands Align With Transportation Apps (AdAge)… Foursquare’s New Money Means Facebook Isn’t Everything (Wired)…
When Will Big Retail Rethink Point-of-Sale? Sooner Than You Think
Revel Systems wants to bring the tablet-based point-of-sale model upstream and disrupt the entrenched cadre of existing business software providers, which generated billions in revenue last year. Revel’s founder Lisa Falzone, a Stanford grad and one-time hedge funder, spun the company out of an online ordering app in 2010. Since then, Falzone and her team have raised over $14 million in venture funding, and have activated over 5,000 accounts…
5 Tools Local Retailers Can Use to Build Digital Storefronts
The majority of local retailers — including those with basic websites that are optimized for mobile — still aren’t offering customers tools to browse listings and complete purchases with their smartphones. Here are five platforms that local businesses can use to quickly (and cheaply) set up digital storefronts where customers can purchase goods and services via mobile…
Street Fight Daily: Square CEO’s Gift, Groupon Expands Point-of-Sale
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Square’s Dorsey Returns 10% of his Shares (Fortune)… For Groupon, The iPad is its New Passport to Global Markets (Washington Business Journal)… UrbanSpoon Hires New Top Exec, Hopes to Emerge from Restaurant Discovery Pack (PandoDaily)…
DemandForce CMO: There’s No Limit to Where We Will Want to Go
If Google’s acquisition of Waze was the biggest exit in local tech over the past few years, Intuit’s buy of Demandforce was arguably the most important. Since shelling out nearly half of a billion dollars for the retention marketing software provider, the company has quietly executed on a strategy to position itself an integrated solutions provider for small businesses…
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