News and Analysis
Street Fight Daily: Self-Service DSPs for SMBs, Local Media As Alternative to Ads on Facebook?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Tech Abandoned the SMB Market… Amazon Prime Wardrobe Launches to All U.S. Prime Members… As Brands Look Closer, Is Local News the Tortoise and Facebook the Hare?…
Topgolf Inks Deal with Vistar to Bring Programmatic to In-House Screens
As of today, Topgolf will be working with Vistar to integrate a full ad serving digital signage suite, where inventory will be available through Vistar’s programmatic and digital-out-of-home (DOOH) exchange.
With SOCi Partnership, DexYP Brings Enterprise Social Media Management to SMBs
In a move that could have ripple effects across the local marketing community, DexYP is partnering with the social media management vendor SOCi to bring enterprise social media management to the small and mid-size business market.
Commentary
Why Local Media Companies Must Practice ‘Self-Cannibalism’
Instead of protecting our products, we should look instead to protecting our customers, their experiences, and our relationships with them. Never begin a discussion about the future with a focus on our products or services. What does the customer want and need, even if our existing products are not a part of the answer? The world is changing and it begins with empowered consumers…
How Does Yelp Make Money and Where Is It Going Next?
Yelp combines the nimble and engineering-driven product focus of a Foursquare or Facebook, with the direct SMB sales of a YP. It’s a powerful combo that few companies have, and few people talk about in blogospheric proclamations of category killers…
Local Search Is Becoming a Mobile Experience With a Social Layer
One of the more surprising revelations from a recent comScore study is that Facebook is now the #2 mobile app for local search, behind Google Maps. This puts it ahead of Mapquest, Bing, and Apple Maps. Yelp isn’t even in the top five. Are people really using Facebook for local search? This may seem counter-intuitive to some, but consider that Facebook is by far the most popular mobile app in the world…
Latest Posts
At Indochino, A Retail Model Built to Order
When the founders of Indochino, a startup that sells custom suits online, began to drum up strategies to enter brick-and-mortar retail, they found some surprising fat in the model: the store itself. What they came up with in response is an ephemeral alternative to offline selling that draws on some of the flexibility of ecommerce while retaining the experience of a physical presence…
5 Self-Serve Solutions for Creating Location-Targeted Mobile Offers
Locally-targeted mobile ads are expected to reach $4.5 billion in the U.S. this year — an increase of $1.6 billion in the last year alone. As merchants search for creative ways to take advantage of location-targeted advertising, many are turning toward self-serve solutions for creating location-based mobile promotions…
Street Fight Daily: McDonald’s Orders Ahead, Oracle Puts Micros On Menu
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… McDonald’s Is Secretly Testing Its Own Order-Ahead And Payments App(BusinessInsider)… Oracle Puts Micros on Menu as Restaurants Eat Up Software (Bloomberg)… Google Is Getting Into Domains. Should GoDaddy Worry? (Mashable)…
No, the Amazon Smartphone Isn’t Going to Kill Retail
The in-store experience provides tremendous benefits to shoppers, and the Amazon Fire phone further illustrates the opportunity to use innovative mobile solutions to improve and influence the shopping experience…
LION-Borrell Revenue Survey Unravels
A revenue benchmarking partnership between the Local Independent Online News publishers association and Borrell Associates is coming apart because too few of LION’s publishers want to share their information with the the local media research company…
Is ‘Efficiency’ at Odds with Your Local Sales Force?
With the economy on the uptick, businesses in local should have more wiggle-room in how they choose to increase efficiency. Whereas fear may have motivated them to move towards labor cuts in the past, now they should feel the freedom to invest in long-term solutions…
Street Fight Daily: Oracle Poised To Buy Micros, Ad Spending Jumps In Q1
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Oracle Poised to Seal $5 Billion Deal for Micros Systems (Wall Street Journal)… Ad Spending Jumps in First Quarter, Fueled by Olympics and Early Political Ads (AdAge)… Uber Plays Hardball With Early Shareholders (Fortune)…
Openings and New Hires at Facebook, 4INFO and WhitePages
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, moves and new openings at Mobee, Turner Broadcasting, hibu, Angie’s List, Signpost and more…
How the Local Web Is Helping Neighbors Connect and Build Community
We are at the cusp of being able to solve the “last mile” problem, largely because with mobile devices we are nearing 100% access and interoperability. There are three key areas where we can make a big difference, right in our local community, with the types of information available to enrich our local lives: government; commerce and community…
Driving Growth With Mobile
2014 will be the year where key elements of the mobile tech ecosystem align to accelerate growth. Costs are falling and performance is reaching new heights at every level of the stack. VentureBeat’s seventh annual event on the future of mobile is gathering the industry’s biggest names to help you leverage mobile to increase profitability for your company. And they’re offering a discount to Street Fight readers..
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