News and Analysis
Consumers Demand Personalization, Range of Features from Brand Apps
Consumers demand high and varied functionality from brand apps. About three in five consumers expect promotions and exclusive deals and loyalty programs, and half want to make purchases within the app, a report released this week by digital and mobile development firm WillowTree indicated.
Street Fight Daily: Consumers Want More from Brand Apps, Google Beefs Up on Big Data Analytics
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Consumers Demand Personalization, Range of Features from Brand Apps… Chasing AWS and Azure, Google Acquires Cask Data to Beef Up on Big Data Analytics… In the Pivot to Paid, Publishers Fear the Churn Spiral…
Commentary
The Local Conundrum: Rich Content or Accurate Information?
Google may have thought that situating local within Google+ would somehow obviate the need to fix it, but the presence of engaging content does nothing to modify the basic requirement that information services provide useful information. Perversely, information services spend too much time pretending they are content services but offer none of the openness of those services where it’s really needed…
What Multilocation Brands Need to Do to Prepare for Facebook’s Graph Search
National brands have invested nearly all their Facebook resources in building and supporting brand pages for the purpose of publishing content and managing customer relationships at the corporate level. But these brands don’t do business at the corporate level.They do business at the local level through large, brick-and-mortar networks. When it comes to Graph Search, these physical locations and their corresponding local Facebook pages are what really matter…
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Case Study: Golf Club Brings Back Deal Buyers With Rewards Program
In her role as manager at Southern Pines Golf Club, Elaine Millar is responsible for the digital marketing strategy for the 18-hole course. Millar uses her rewards program as a promotional tool to keep the customers she gains through local deal sites coming back for future visits after their promotions have been redeemed…
Street Fight Daily: Square’s Alleged Saboteur, Google Buys Website Builder
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Sequoia’s $12B Man Says Someone With ‘Axe to Grind’ is After Square (Upstart)… Google Gobbles Up Restaurant Startup (Wall Street Journal)… Uber Launches uberFAMILY, a Pilot Service in NYC That Uses Cars With Child Seats (TheNextWeb)…
What’s in a Swarm? Making Sense of Foursquare’s Split
It’s hard to envision now, but it could be that a decoupled discovery and recommendation service will be just what Foursquare needs to scale its dataset beyond entertainment and to encourage users to improve the quality and accuracy of venue information. These developments would turn Foursquare into a viable competitor to data aggregators like Infogroup and possibly to Google Maps itself…
Street Fight Daily: Google Maps Adds Uber, Square Expands Partnerships
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps On Mobile Gets Uber Integration And More (TechCrunch)… Square Partners With Inventory Tracking Service Stitch Labs (Fortune)… New Google Now Feature Aims at Amazon (Wall Street Journal)…
Two Years After Private Equity Carve-Out, What’s Next for YP?
Two years ago, AT&T shed its local marketing business, selling a majority stake in its print and digital yellow pages assets to Cerberus Capital for $950 million in cash and debt. During a conversation with Street Fight, the company’s CEO David Krantz said the company is well-ahead of where its private equity parent expected it would be, and discussed how YP planned reprise its role as a leading consumer brand…
Finding the Right Point of Contact At: A Retail Chain
For hyperlocal vendors grappling with expansion, a national retail chain can represent the big whale. With the potential to have their platforms adopted at hundreds of locations throughout the country with just single sale, it’s no wonder hyperlocal startups are willing to devote so many resources to developing partnerships with big-name clients. Here are five strategies for finding the right person to pitch at a retail chain…
How CardStar’s Contextual Mobile Experience Increases Ad Engagement
Ad units that work on the web do not work on mobile. Powered by Skyhook Wireless’s Context Accelerator SDK, CardStar launched a new interface that intuitively populates users’ loyalty cards, key tags and deal content based on their proximity to nearby geofenced venues. It resulted in a 2x lift in average session length, 57% growth in daily users and 79% growth in sessions per day…
Street Fight Daily: Facebook ‘Moves’ Privacy Policy, Nokia Invests in Connected Car
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… After Facebook Deal, Moves App Changes Privacy Policy (Wall Street Journal)… Nokia Joins Musk to Google in Investing in Intelligent Cars (Bloomberg)… Retailers Look to Merge Offline and Online Shopping Experiences in 2014 (eMarketer)…
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