News and Analysis
Street Fight Daily: How Google Maps Changes Will Affect Businesses, Mobile Retail’s Future
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps Is Becoming More Personal and Useful, and Businesses Can Reap the Benefits… Forrester Estimates E-Commerce on Smartphones Will Hit $209 Billion in 2022… Amazon Go Expands to San Francisco and Chicago…
Commentary
Why Location Is Key to Mobile Monetization
As location becomes an ever bigger opportunity in mobile, a few questions are worth digging into further. One of those is how precise that location data is. Another important topic is the way success is measured in a local campaign aimed at driving offline actions, whether a call or an in-store visit…
Social Isn’t Search: Why Apple Should Think Twice About Foursquare
Though the cachet of the Foursquare name might make this idea sound appealing, my sense is that it could only be executed successfully if handled very carefully by Apple. With the prominence already given to socially driven results from Yelp, Apple would risk becoming a search service dominated by social content…
Daily Deals: Still Lucrative for Local Publishers
Given the challenges facing pure-play daily deal companies (and the saturation of news stories chronicling their issues), a casual observer could be forgiven for thinking that the deals space is experiencing a major downturn. Recent studies, however, suggest a more bullish outlook for deals in 2013…
Latest Posts
Street Fight Daily: Facebook’s ‘Audience Network,’ Qualcomm Spins Off Beacon Business
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With Ad Network, Facebook Targets Rest of Mobile World (AdAge)… Qualcomm Spins Off its Gimbal Bluetooth Beacon Biz Into a Separate Company (GigaOm)… Yext Acquires Software Consulting Firm Citrrus To Build Its Professional Services Team (TechCrunch)…
Five Trends That Will Shape the Future of Local Commerce
Two decades after the first ecommerce site, the commerce landscape has begun to shift again. Over the past few years, we’ve seen a resurgence in innovation around mobile as technology companies develop new ways to bridge the gap between ecommerce and offline spending. Here are five trends, which will shape the future of commerce over the next decade…
Relevant Content or Privacy? Choose Both
The challenge many publishers face is how to increase ad inventory value through personalized ads without exposing sensitive, personally identifiable data and violating user privacy. There are 3 main ways that publishers can extend their access to sharable, ad-request-friendly user data, but only one of them provides both consumer privacy and the ability to increase ad inventory value…
Case Study: Toy Store Upgrades Customer Experience With mPOS System
Managing the operations, staffing, and financials at his growing after-market Lego business has left John Masek with little time to spend dealing with the technological infrastructure necessary to run a traditional hardware point-of-sale system. Mobile POS systems with integrated rewards programs can give mom-and-pop businesses an edge against large retail chains…
Street Fight Daily: Square Orders Ahead, Airbnb Faces SF Ban
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square’s New Way to Make Cash: An Order-Ahead Option (Recode)… Airbnb Faces Near-Ban In San Francisco (Huffington Post)… Airbnb Faces Near-Ban In San Francisco (Huffington Post)…
At Microsoft, a Renewed Push for Small Business
Over the past year, Microsoft has managed to grow Bing’s market share — albeit, marginally — while investing in expanding its advertising presence among small business. Part of the effort is to use its search business as a springboard to bring advertising to a host of other platforms, many of which have never before been a home to ads…
6 Tools to Add Menus to Mobile Apps
Online menus drive more traffic to restaurants than coupons and giveaways combined, with 33% of consumers in a 2014 JiWire survey saying they’re more influenced by seeing menu information in a mobile ad than special offers or the location of an establishment. Here are six tools that restaurants can use to add integrated, mobile-friendly menus to their websites and apps…
Street Fight Daily: Nokia’s New Chief, New York’s ‘Smart’ Bar Crawl
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Nokia Announces New Strategy and Chief Executive (New York Times)… New York City Bars to Use Apple’s iBeacons for App-Driven ‘Pub Crawl’ Promotion (AppleInsider)… The Decline of Newspapers Hits a Stunning Milestone (Slate)…
After AOL’s Hyperlocal Fail, Media Watchers Pin Hopes on Smaller Operations
With a number of once-promising large-scale hyperlocal media projects laying in ruin, local media’s star has faded a bit over the past year, causing many industry watchers to frame local journalism as a pursuit defined by a social need, and burdened by an unfriendly market reality. The vision of the $150 billion market opportunity has been replaced with a social ethic — the need for small, independent operations to create self-sufficient clusters in their communities…
Report: Local Media Ad Revs Will Climb to $158.6B By 2018
Local media ad revenues are set to increase 19% by 2018, according to new figures released by BIA/Kelsey, climbing from $133.2 billion in 2013 to $158.6 billion in 2018. The compound annual growth rate of 3.6% represents faster growth than previously expected, strengthened by political and Olympic advertising. Meanwhile, local digital media is set to continue its increase in market share, increasing from $31.7 billion (23 percent) in 2014 to $52.7 billion (33.2 percent) in 2018…
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