News and Analysis
Influenster Launches Solution to Help Brands Leverage Organic Reviews
In a bid to help retailers take advantage of the growth in user-generated reviews, the product discovery and reviews platform Influenster recently launched its own service to continuously supply organic, non-incentivized reviews to brand and retail websites like Walgreens, Target, and Bloomingdales.
Blaze Pizza Leverages Mobile App, Instagram, Events to Entice and Keep Customers
Blaze Pizza has branded itself as the on-the-go pizza option for millennials. In-app mobile ordering, location technology, and a focus on partnering with local franchise owners who know their neighborhoods have allowed Blaze to maintain a robust loyalty program and keep its customers coming back.
Commentary
Leveraging Converged Media in Local Digital Marketing
Converged media is a term many local marketers might have heard of but may not be familiar with in terms of digital media environments. Essentially, converged media is the area of overlap between any two of three media types: paid, owned, and earned. This overlap is rich with opportunity and should be a focal point in any local digital marketing program…
Why Location Is Key to Mobile Monetization
As location becomes an ever bigger opportunity in mobile, a few questions are worth digging into further. One of those is how precise that location data is. Another important topic is the way success is measured in a local campaign aimed at driving offline actions, whether a call or an in-store visit…
Social Isn’t Search: Why Apple Should Think Twice About Foursquare
Though the cachet of the Foursquare name might make this idea sound appealing, my sense is that it could only be executed successfully if handled very carefully by Apple. With the prominence already given to socially driven results from Yelp, Apple would risk becoming a search service dominated by social content…
Latest Posts
Connectivity Raises $6 Million to Make Marketing Automation Work for Small Businesses
The Los Angeles-based startup has raised $6.35 million in funding to help small businesses structure and draw insights from digital interactions. The company is developing software to identify and analyze references to brick-and-mortar businesses in social media, reviews and other user-generated content, and then aggregate that data into a dashboard for small businesses to monitor their presence online…
Sightly Launches Localized Video Ad Product
The San-Diego-based company launched TargetView, a new product that will allow local branches of national advertising agencies, small agencies, and SMB marketing teams to develop and deliver localized content on YouTube, Google Display, and social media. Using IP and GPS information, individual ads and campaigns will be able to cater to potential customers in specific locations…
Shopkeep Raises $25M to Build a Better Cash Register for Indie Retail
The New York-based startup that builds point-of-sale software for mobile devices has raised $25 million in its third round of funding. The new capital thrusts the company to the forefront of a busy pack of upstarts looking to rethink the point-of-sale. It also sets the stage for a drawn-out fight between a handful of well-funded startups, the legacy point-of-sale providers who control much of the market, and a number of other tech giants looking in…
Street Fight Daily: Reddit Targets Locations, Facebook’s Billion Mobile Users
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.. Reddit Introduces Location-Targeted Promoted Posts (Wall Street Journal)… Facebook Posts Earnings Beat as Mobile Soars Past One Billion Monthly Users (Recode)… Uber Drives for Asian Expansion (Financial Times)…
Yext Says It Will Be Profitable By 2015 — Here’s How
Over the past 23 months, the New York-based startup has silenced critics, turning the listing-synching concept into a cash cow that helped the company generate over $34 million in revenue last year. In an interview last week, Yext CEO Howard Lerman told Street Fight that the company expects to generate $56 million in 2014, and hit $85 million — and profitability — by 2015.
Revenue Flowing Faster to New Marketing Channels, But Integration Is Key
A recent advertising report from the IAB found that U.S. interactive advertising revenues hit an all-time high of $42.8 billion in 2013, with digital exceeding broadcast television advertising revenues ($40.1 billion) for the first time ever. But some brands who are succeeding at hyperlocal are integrating legacy channels rather than eliminating them…
Street Fight Daily: Airbnb Clashes In Court, DeliveryHero Raises $85M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New York’s Case Against Airbnb Is Argued in Albany (New York Times)… Delivery Hero Gobbles Another $85M To Fuel A Price War With Just-Eat (TechCrunch)… Facebook’s “Nearby Friends” Must Work Against the Historical Failure of People Discovery (GigaOm)…
Locable’s Aim: To Help Sites Build Community as a Brand
Locable is a network of 50 local and hyperlocal websites that shows its “partners” how to build community around their brand. It does this through an approach it calls “Main Street for the 21st Century.” In this recent Q & A with Street Fight, the company’s co-founder and CEO Brian Ostrovsky talks about what this approach means, and how community sites can position themselves for success…
6 Ways to Improve Business Operations Using Indoor Location Data
In many cases, indoor location analytics platforms take the guesswork out of operations management. Rather than guessing whether expensive in-store displays are increasing conversions, and wondering how dwell times influence sales, retailers can look at the data being spit out by their analytics platforms to find their answers. Here are six ways that businesses can use indoor location tools to improve in-store operations…
Street Fight Daily: Facebook Plans Mobile Ad Network, Apple Readies Payment Push
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Plans Mobile-Ad Network (Wall Street Journal)… Apple Interviewing Job Candidates for Mobile Payments Push (Recode)… Square Denies Report of Potential Sale (USA Today)…
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