Street Fight Daily: Axciom Adds Offline Data, Facebook’s Foursquare-esque Cards

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology

photoAcxiom Acquires LiveRamp to Boost Offline-to-Online Data Capability (AdAge)
Data services giant Acxiom will acquire LiveRamp, which helps marketers use their offline CRM and transactional data on the web, for approximately $310 million in cash. A recognizable name in the lesser-known data-onboarding sector, LiveRamp acts as a data bridge, transforming real-world data into information that can be used by online technologies.

Report: Mobile Will Account for Half of Social Advertising Revenue by 2017 (Street Fight)
Mobile is poised to account for a majority of spending on social media advertising in the U.S. by 2017, eclipsing spending on desktop a year later, according to report from BIA/Kelsey released this morning. The research firm estimates that spending on social advertising in the U.S. will nearly triple over the next five years, swelling from $5.1 billion last year to $15 billion by 2018.

Facebook is Testing Foursquare-esque Cards to Tell You More About Where You’ve Checked In (Verge)
Facebook has begun testing a new feature in its iOS app that pops up relevant information when you check in or attach a song, TV show, movie, or friend to a status update. If you check in at a Cafe Grumpy, for example, Facebook might show friends who have also been there, photos of some lattes, or photos of you and the friends you’ve checked in with.

How Training Has Helped Some Community Publishers Thrive (Street Fight)
When Block by Block‘s first Community News Summit wrapped up in 2010, participating publishers told organizes that what they needed most was hands-on training. Rusty Coats, principal in the Coats2Coats media consultancy and media training coach, tells how the training gave a number of publishers the know-how to get their sites into positive revenue territory in 2013.

Square’s Status? It’s Complicated (Fortune)
Several interviews with Square executives, board members, and people close to the company suggest a far more subtle narrative that what has been told recently. E-mails show that gross margins on transactions are a relatively healthy 34% and internal projections show that the company expects to start turning a profit about a year from now.

Airbnb Gets New Subpoena for Host Information in Probe (Bloomberg)
New York’s attorney general issued a revised subpoena in a tax probe of home-sharing firm Airbnb a day after a judge ruled a previous demand for information about the service’s hosts was too broad. The new subpoena served yesterday was revised to address a “narrow technical matter” raised by the judge, Mittenthal said in an e-mail, without providing further details.

Fab Unveils Private-Label Products And a Physical Showroom in NYC (TechCrunch)
Senior executives at design-oriented e-commerce startup are in the midst of determining what the company’s future could look like in a series of strategy meetings this week. But that’s not stopping it from moving forward with a bold new initiative to introduce a physical showroom for its customers.

Retail’s Next Big Bet: iBeacon and the Promise of Geolocation Technologies (Wired)
When geo-location features first emerged on the scene, industry analysts were skeptical about consumers broadcasting their locations and were uncertain about avenues for monetization. Despite these reservations, mobile geo-location has found a firm foothold in our social lives and has created an industry primed to help bridge digital communications with brick-and-mortar retail.

Why Aren’t Local Newsrooms Innovating Digitally? Because the Goat Must be Fed (Nieman Journalism Lab)
As a publication bias can lead scientists to write more about the positive results they fine, it can also be easy to overlook what the great middle class of local news publishers are doing. A new report emphasizes that for every larger experiment online, there are dozens and dozens of other newspapers and broadcasters who don’t have the resources or newsroom culture to take advantage of all the digital tools they could be using

Finding That Parking Space May Soon Get Easier, Thanks To … Xerox (ReadWrite)
With its $6.4 billion acquisition of Affiliated Computer Services in 2009, Xerox obtained technology systems that for decades have managed the data back-end of “transportation services” for governments around the world. Those services include public transit, tolling, and parking. It’s part of Xerox’s shift from document management to a wide range of services technology.

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