Street Fight Daily: Adobe Buys Magento, Inside Google’s Rise to Digital Ad Dominance

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Adobe Buys Magento to Become Digital Ad Design Powerhouse (Bloomberg)
The Photoshop software provider is making its third-biggest acquisition to create an end-to-end system for designing digital ads, building e-commerce websites and other online customer experiences, and completing transactions.

SMB OS Operators, Part III: Booker (Street Fight)
Recently acquired by MindBody, Booker has been living out the principles of SMB OS long before we started calling it that. In this interview, Booker CEO Josh McCarter explains how his business helps SMBs go beyond typical marketing tactics to attract and keep customers coming back.

How Did Google Get So Big? (CBS)
Among Facebook, Amazon, and Google, the search giant, which is part of a holding company called Alphabet, is the most powerful, intriguing, and omnipresent in our lives. This is how it came to be.

NinthDecimal Launches Toolset to Identify True Growth Metrics (Street Fight)
The omnichannel marketing platform NinthDecimal announced major changes to its measurement platform this morning, as it launches new KPIs designed to provide insights into what’s driving customer growth and acquisition for brands.

Some Companies Shrug Off GDPR (AdAge)
“A lot of businesses are getting their heads around this too late,” says Patrick Salyer, CEO of Gigya, a consumer data and privacy management company. “They may not even hit the deadline. Not intentionally or purposefully—just for a lot of companies especially in North America, it hasn’t been on their radar.”

Starbucks’ Mobile Payment System Has Hit Stunning Rates of Use (Recode)
By the end of this year, a quarter of U.S. smartphone users—55 million people—over the age of 14 will make an in-store mobile payment. More than 40% of those people will have done so through Starbucks’s mobile payments app, according to new data from research firm eMarketer.

Amazon Is Launching a New App Store With Tools for Its 2 Million Sellers (TechCrunch)
Called the Marketplace Appstore, it will feature apps made using Amazon Marketplace Web Service (Amazon MWS) by Amazon and third-party developers screened by the company. According to a report by CNET, the Marketplace Appstore launches to sellers today.

Shopper Marketing Undergoes a Digital Revolution (AdExchanger)
Shopper marketing, a longtime favorite of CPGs typically used for in-store signage or to get products on eye-level shelves, is undergoing a massive transformation thanks to the spread of ecommerce and online shops.

Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]