A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology..
With Yelp Knockoff, Groupon’s Still Searching for Magic Bullet (Recode)
The company has been canvasing the Web for information about every small business in the U.S. and is creating a page, dubbed a Page, on Groupon for each business whether that business wants it there or not. Groupon says it has already created millions of listings, which essentially look like Yelp meets Google+ Local meets YP.com.
Yelp Cashes In on YP Partnership — If Only for the Moment (Street Fight)
The company posted stronger-than-expected revenues Tuesday, but cautious guidance sent shares tumbling in after-hours trading. The revenue increase appears to have come, in part, from a partnership with YP that the company made earlier this year.
Apple Pay Loyalty Program Due to Start Within the Year (Bank Innovation)
Recent media reports have confirmed Bank Innovation’s months of reporting on Apple’s loyalty program, which the Cupertino,Calif.-based company has been quietly building. However, Bank Innovation has also learned new details on the technology behind what may power this loyalty program.
Lord and Taylor Plans to Install Bluetooth Beacons in Stores Nationwide (Street Fight)
Here’s some good news for the beacon community. A month after Macy’s announced an ambitious plan to roll out Shopkick devices to over 4,000 locations nationally, Lord and Taylor appears to be following suit.
Macy’s Links With Google To Show Mobile Users What’s In Stock Nearby (AdAge)
Beginning in November, shoppers can search for an item on their phone and see what’s stocked at their nearest Macy’s location. Alongside the images are product details like price, size and color, directions to the store, and a link to the item on the retailer’s website.
Angie’s List Reports Wider-Than-Expected Loss, Stock Tanks (Street Fight)
The company reported the addition of 350,376 gross paid memberships during the period, down six percent from the third quarter of 2013. Its stock price fell sharply Wednesday, continuing an 18-month drop.
Intuit Targets Uber Drivers, Contractors With New Service (Bloomberg)
The company announced a new QuickBooks software for the self-employed to lure people who may work for multiple companies like drivers for Uber that also rent out their rooms or apartments with Airbnb. The new software also lets them keep track of expenses and hours worked for a number of services so they can balance their books.
Factors Affecting Pigeon — A 5,000 Page Case Study (Search Engine Land)
Adam Dorfman: We discovered that Pigeon has a number of implications for brands, such as the importance of attaching your local listings to strong domains. We wanted to know how Pigeon affects crucial factors such as website traffic and ranking performance among businesses that depend on local listings.
Three’s Company: Mobile, Location & Programmatic (MediaPost)
Mobile advertising, programmatic buying and location-based targeting have been quite the trio this week. Mobile advertising goes hand-in-hand with location-based data, but three recent announcements were unique in that location-targeting was not part of the offering
Glamsquad Raises $7 Million For On-Demand Hair Styling And Beauty Services (TechCrunch)
New York-based Glamsquad, an on-demand beauty business now headed by Gilt Groupe co-founder Alexandra Wilkis Wilson who joined earlier this year as co-founder and CEO, has now raised $7 million in Series A funding in a round led by SoftBank Capital.
I Haven’t Worked Out This Much Since I Was 18, And It’s All Because Of This Startup (Business Insider)
Alyson Shontell: Last year, a startup called ClassPass pivoted to be more of a gym-like, consumer-facing product. For $99 per month, users can sign up for local classes, like spin, barre, yoga, and pilates, at hundreds of partnering venues in New York.