News and Analysis
Physical Books Are a Hit with Digital Natives
For all the handwringing about how social media is chipping away at our mental health, digital social platforms are driving at least one type of analog media: physical books. As in the kind, where you flip actual pages by lamp light. No scrolling. No clicking. Just honest-to-God printed words on paper. And the delicious irony […]
Who Says Chickens Can’t Fly? Raising Cane’s is Soaring (BOOM)
Why did the chicken cross the road to Cancun? To meet with Raising Cane’s 3,000 team members to present the plan for the future! Raising Cane’s is a multi-billion-dollar brand with over 800 locations. Founded in 1996, the company’s sales have been on the upswing. The brand gathered its team in Mexico to present its […]
Brand Building or Performance Marketing? Why Multi-Location Brands Must Invest in Both
Brands have long grappled with the decision of how to allocate marketing dollars across brand building and performance marketing. Building sustainable brand awareness and a strong reputation requires a long-term investment with tough-to-measure results. Performance marketing delivers more immediate local leads and sales. It’s easy to see why many brands overinvest in performance marketing at […]
Latest Posts
Basis Announces FreeWheel Partnership to Democratize CTV Advertising
As more TV watchers cut the cord and shift to streaming services, connected TV advertising is seeing a surge in popularity. CTV advertising spend hit a record-breaking $1 billion in June, and now more programmatic firms are looking at partnerships with companies specializing in CTV as a hedge against the evolving landscape. Just this week, […]
Intango Grows U.S. Footprint with REIGNN Acquisition
Intango is a contextual and search advertising technology company that designs and executes tailored marketing and monetization solutions. Despite being in business for more than a decade, and working with some of the world’s largest brands, the Tel Aviv-based company has managed to fly under the radar in the U.S. market — until now. As […]
Report: 74% of Businesses Interested in Using AI and Automation
Was the last email newsletter from your favorite jewelry boutique generated by AI? What about the Facebook and Instagram posts from your local coffee shop? Years after big brands first started using AI and marketing automation to generate better ROI from their digital campaigns, small and mid-size businesses have finally jumped on board en masse. […]
Back-to-School 2023 by the Numbers
Although Halloween treats are already appearing on MULO (multi-location) retail shelves, let’s not forget that back-to-school shopping is still in season. Depending on where in the U.S. they live, students can return to academics as early as July these days. Although many schools still start after Labor Day, summer vacation ends early in many regions. […]
The ‘Last Mile’ Looms Large as Q4 approaches
As much as everyone loves Amazon, we must admit, they ruined it for other businesses in terms of raising customer expectations, particularly when it comes to the last mile. Amazon Prime. Next day. Same day. Drones. Amazon does it all, and other shipping providers have had to meet those standards to stay competitive. AxleHire, a […]
Forecasting Frenzy: Inside the Strategies Retailers Are Using to Predict Holiday Trends in 2023
Holiday forecasting is presenting a challenge for retailers in 2023, with multiple layers of economic uncertainty. After years of supply chain woes and logistics challenges, followed by a 2022 holiday season marked by the effects of inflation, retailers are looking at the 2023 holidays as an intricate puzzle. Behind the scenes, many retail executives say […]
It’s Time to Plan for Data Signal Sustainability
If you’re a publisher or advertiser, and especially if you’re operating in the mobile space, you’re probably getting a little tired of being told about new forthcoming privacy changes that are sure to upend your monetization and marketing plans. The simple fact is that change is the only constant in today’s digital landscape; if you’re […]
Audio Advertisers Sidestep Privacy Issues by Targeting Segments, Rather Than Individuals
One of the oldest broadcasting mediums is finding new life in the digital era — and advertisers are taking notice. More than a hundred years after the voices of radio personalities like Orson Welles became household names, and decades after transistor radios made audio content portable and widely-accessible for the first time, audio news is […]
Shuttered Forever or Transformed? 12 Storefront Businesses That Went Poof!
Is this about nostalgia or a MULO (multi-location) business lesson? Probably a bit of both. In our ongoing BOOM and BUST series, we talk about MULO retailers, restaurants, and service businesses that declared bankruptcy or became obsolete because of management issues or blindness to consumer trends and technologies. Let’s walk down memory lane and reflect […]
As DMPs Face Extinction, It’s Time for Marketers to Adapt to the New Advertising Landscape
There’s a seismic shift happening in the advertising landscape as privacy takes center stage and the era of cookies slowly fades away. Yet, somehow, there are still those who cling to cookies as their primary means of audience targeting and measurement in online advertising. Despite roughly 60% of industry leaders foreseeing the consequences of losing […]
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