Commentary
Reconsidering Location for On-the-Go Consumers
Out-of-home works because it is exactly what its name implies. That’s a powerful advantage. But with great power comes great responsibility. And in order to capitalize on this advantage, we need to re-think our approach. Once we start regarding out-of-home as a behavior (specifically, of consumers on-the-go) instead of just a set of location-specific screens, our success is almost guaranteed…
Payment Technology: If it Ain’t Broke… Start an Entire Industry to Fix it.
Mobile payments is an exciting area of cultural and technological disruption, and at the same time a solution in search of a problem. Somewhere in all the excitement, we seem to have forgotten that paying for things with cash or credit card ain’t broke. We’ve been covering mobile payments closely on this blog and many […]
Latest Posts
Gilt Groupe Co-founder Tries Her Hand at On-Demand
Earlier this year, Glamsquad, a seed stage startup offering in-home hair and makeup services, brought on Gilt Groupe co-founder and early advisor Alexandra Wilkis Wilson as chief executive. Street Fight caught up with Wilkis Wilson last week to discuss the challenges in merging the data-driven ecommerce approach with the realities of running a real-world service…
Street Fight Daily: Mobile Search To Exceed Desktop, Instacart’s Big Round
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Mobile Search Will Surpass Desktop in 2015 (eMarketer)… Instacart Is Raising North Of $100 Million At A $2 Billion Valuation (TechCrunch)… We Can’t Trust Uber (New York Times)…
At Pinterest, a New Pitch to Small Businesses
Pinterest has managed to carve out a solid domain in a jam-packed social media landscape. Now, it’s time to build a business — and the local market is poised to play a big role, said Joel Meek, the head of the company’s small business efforts, during a BIA/Kelsey event in San Francisco on Thursday…
Street Fight Daily: Uber Raises $1.2 Biliion, Yahoo’s Mobile Comeback
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Uber Raises $1.2 Billion, Putting Its Value at $40 Billion (New York Times)… Yahoo to Surpass Twitter in U.S. Mobile Ads (AdAge)… Google Gooses Resellers of Its Biz Apps With 10% Incentive (Wall Street Journal)…
Will The On-Demand Economy Loosen Google’s Grip on Local?
Over the past decade, Google has controlled the way we find and interact with local businesses with an indomitable grip. But will a shift away from the information-based businesses — namely, search and advertising — to more transactional models lead to a change? According to speakers at a BIA/Kelsey event yesterday, that’s a distinct possibility…
YP Study Touts the Effectiveness of Its Search Products
Earlier this week, the 100+- year-old company released new research that found adults who use YP to search online are more engaged in several key ways compared to other searchers. Street Fight spoke with YP’s CMO Allison Checchi recently, who said that the company’s deep roots in local search help drive that behavior.
Street Fight Daily: Amazon Launches Grubhub Competitor, On-Demand and Google
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Amazon Has Launched A GrubHub Rival For Food Takeout & Delivery (TechCrunch)… Apple Mass Transit System For Maps Detailed In New Patent (Apple Insider)… Uber Saw a Small Dip in Growth During Its Bad Press Week (Recode)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Scaling Seasonal SEO Across Locations With AI Insights