News and Analysis
After Nearly Two Years in the Hot Seat, Facebook Feels the Burn
In its Q2 earnings report, the social giant reported that growth has stalled in the United States and Canada, its most valuable markets. And its overall user growth for the quarter of just 22 million users is the smallest jump since 2011, indicating that a slowdown in revenue growth will likely prove a long-term challenge in the years ahead.
Commentary
New Listing Services Will Help Local Data Go Digital
Somewhat unexpectedly, 2014 has seen a profusion of companies entering the listing management arena, many of them veterans of related disciplines. Those of us with long experience in the space are not surprised that others would see the value in helping businesses get found on local search sites and apps. But why the sudden surge of activity?
Local Mobile Search in U.S. Still Outpacing Other Major Global Markets
We recently culled data from more than 13 million users of our mobile shopping platform in six countries. Not surprisingly, because of its high saturation of smartphone users, the U.S. market reports the highest percentage (60%) of all our search traffic from mobile devices. We expect that to increase as smartphone sales continue to grow…
3 Mobile Marketing Musts for Brick-and-Mortar Retailers
Over the past few years we’ve seen the mobile marketing industry mature, with new standards and best practices emerging to help marketers reach mobile consumers as they move throughout their day. Here are three mobile marketing strategies which have become table stakes for physical retailers…
Latest Posts
Street Fight Daily: Samsung’s Apple Pay Competitor, Foursquare Partners With Twitter
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Samsung in Talks to Launch Apple Pay Competitor (Recode)… Twitter And Foursquare Are Partnering To Improve Location In Tweets (Business Insider)… Next for Yext? Digital Presence Service Buys Dutch Startup InnerBalloons (Recode)…
New Report Suggests Brands Remain Ambivalent About Local Search
A new Forrester report suggests that a large swath of national marketers still struggle to understand the role of local search in a national marketing strategy. The complexity of the local search industry, the report argues, has created unnecessary barriers for large marketers to invest in both paid and organic search initiatives…
Street Fight Daily: Yelp’s New Business App, Foursquare on the iPad
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Yelp Introduces New App For Business Owners With Push Notifications (Marketing Land)… Foursquare’s iPad App Is Finally Here (Mashable)… Uber Responds to Senator Franken’s Privacy Concerns (New York Times)…
Street Fight Daily: Facebook Dumps Bing, Consolidation in Ad Tech
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Dumps Bing, Will Introduce Its Own Search Tool (TechCrunch)… 2014 Was an M&A Bonanza for the Ad Tech World (Wall Street Journal)… Tech’s Push To “Disrupt” Workers Is A Legal & Social Timebomb (GigaOm)…
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Why TV Remains the Heartbeat of Local Connection