News and Analysis

News & Analysis

Raise Report: SessionM, Perch, Pointy Secure New Funding

by Joseph Zappa Share this  
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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Mention Me, Standard Cognition, Cogito, and Dialpad.

News & Analysis

Hires and Openings at Blis, TruMeasure, and Adzuna

by Geoff Michener Share this  
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Every two or three weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s edition includes moves and openings at Broadly, Cedato, Magisto, SiteSwan, and New York Magazine.

News & Analysis

Street Fight Daily: Google Is Disrupting Local Event Discovery; Amazon Teams with Yext to Empower Local Businesses

by Joseph Zappa Share this  
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TOP STORIES IN LOCAL & DIGITAL MARKETING… Google Updates Search to Recommend Local Events Based on User Interests… Amazon Expands Alexa’s Brain With Yext Business Services… Advertising Helps Push Amazon’s Quarterly Profit to $2.5 Billion…

Commentary

Commentary

Why Yelp Is Steadily Becoming a Force in Local Data Aggregation

by David Mihm Share this  
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Unlike traditional aggregators like Infogroup, Acxiom, Neustar Localeze, and Factual, which provide basic listings for a very broad range of something like 20 million businesses in the U.S., Yelp is primarily focused on popular businesses — especially reviews of, and deals at, those businesses…

Streets Ahead

Unmanaged Local Listings Hurt Consumers and Businesses Alike

by Damian Rollison Share this  
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Google Maps and its competitors have become the most important pathways to brick and mortar businesses outside foot traffic and word of mouth. As one recent case indicates, an accurate Google Maps listing can be a matter of life or death for a local business. The company needs a stronger and more concerted effort to enlist the help of business owners to address this problem…

Commentary

Assessing Yelp’s New Messaging Functionality

by Mikel Zaremba Share this  
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Yelp recently rolled out a new feature that allows consumers to send and receive instant messages and interact with local businesses that have claimed their business page. While this isn’t groundbreaking, it does put “social customer service” front-and-center on the reviews site…

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Finding the ROI in Retail In-Store Analytics

by Anne Marie Stephen Share this  
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Interior analytics is still an emerging discipline, and defining the hard ROI of specific solutions can be tough. Here are a few ways that retailers can use in-store data to understand their customers and better facilitate the shopping experience…

News & Analysis

5 All-In-One Automation Platforms for SMBs

by Stephanie Miles Share this  
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Marketing automation platforms have long been considered a driving force behind the success of large companies. Now, hyperlocal vendors have set their sights on the SMB market — developing customized marketing automation tools for merchants…

News & Analysis

Street Fight Daily: Apple’s Beacon Project, Why Food Trucks Won

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Food-Truck Tacos Come Courtesy of Twitter and the iPhone, Economists Say (Wall Street Journal)… Here’s A New Look At Apple’s Own iBeacon (GigaOm)… The ‘On-Demand Economy’ Is Reshaping Companies And Careers (Economist)…

News & Analysis

Will 2015 Be Breakthrough Year for Community News? (Part Two)

by Tom Grubisich Share this  
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We saw some promising signs of local news sites getting their mojo in 2014. But is it a lasting, growing trend? To get a peek over the horizon, we went to top experts in community news — publishers, editors and others who are involved in producing, analyzing and critiquing it…

News & Analysis

Openings and New Hires at Bing, Inside Sales, Access Communications

by Kelly Benish Share this  
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Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Location3, Where2GetIt, Ketchum, Review Trackers, At Home, and more…

News & Analysis

LBMA Podcast: Key Trends and Predictions for 2015

by Asif Khan Share this  
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This is the annual predictions show — a look ahead at the ideas and companies to watch in 2015. Asif and Rob take a look at key trends that will emerge in the industry, as well as companies that will thrive and companies that will struggle…

News & Analysis

Street Fight Daily: Carmakers Rethink Dashboards, GrubHub’s Growth Prospects

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Carmakers Take a Hint From Tablets (New York Times)… GrubHub Positioned For Gains, Growth And Even An Uber Partnership, Analyst Says (Forbes)… How Dentsu’s Posterscope And Vistar Media Are Bringing RTB To Digital Outdoor (Ad Exchanger)…

Commentary

Hyperlocal Execs’ 2015 Predictions (Part Two): Cir.cl, xAd, Yodle, VendAsta

by The Editors Share this  
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As we have for the past three years, Street Fight recently asked a number of hyperlocal luminaries to weigh in with their predictions for where local is headed in 2015. We ran the first installment of their responses yesterday — now here are the rest…

News & Analysis

Street Fight Daily: Instacart’s Big Valuation, Uber Stumbles in Spain

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…rocery Delivery Startup Instacart Scores $220 Million Investment (Recode)… Uber Suspends Operations in Spain (New York Times)… UK Banks In Talks Over Apple ‘Wave And Pay’ (Telegraph)…

Commentary

Hyperlocal Execs’ 2015 Predictions (Part One): Moz, Foursquare, Placed

by The Editors Share this  
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As we have for the past three years, Street Fight recently asked a number of hyperlocal luminaries to weigh in with their predictions for where local is headed in 2015. We’ll be running their responses in two installments, today and tomorrow…

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