News and Analysis
Raise Report: Frontify, Instacart, Machinify Score New Funding
Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week includes new funding for Journal, Mapify, Netlify, Paperspace.
Street Fight Daily: GMB Insights Adds Branded Search Reporting; 2/3 Big Businesses Invest in Local Media
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google My Business Insights Adds Branded Search Reporting… New Hires at S4M, Uberall, Tremor Video… BIA: Two-Thirds of Businesses with 500+ Employees Invest in Local Media Ad Platforms….
No Wallet, No Problem. Yombu Scans Your Fingerprint for Payments, Loyalty Rewards
Credit cards made it possible to leave cash behind. Then, digital wallets like ApplePay let you leave home without your wallet. Now, Washington, D.C., startup Yombu is making it possible to pay and get access to membership rewards with just your fingerprint.
Commentary
What Google’s Entry Into the Home Services Space Means for Local
Google revealed earlier this week that it was readying an entry into the hotly contested home services category. Will Google have enough long-term commitment to a serious standalone product in this space to produce a real game-changer for local?
Like Other Local Services Marketplaces, Amazon Will Have to Balance Competing Interests
Anyone in the local services industry could be forgiven for worrying about Amazon as an intimidating competitor. But for all of Amazon’s Goliath brand dominance in retail, it faces the same complex challenges that the rest of us face when it comes to the services industry…
Livestreaming and Local: Tech’s Next Collision?
Growth will ignite first from live video’s inherent virality, which could find hundreds of millions of users the same way Instagram did. Then we’ll see copycat apps come out of the woodwork. It will follow the standard path: quick industry growth, contraction, M&A, a few winners, maturity, etc.. Somewhere in that progression will be a local play…
Latest Posts
First Data Wants to Turn Its Payment Empire Into a Local Marketing Juggernaut
First Data, the payment processing giant, wants to be more than just a black box on the counter. We caught up with Peter Karpas, global head of SMB product, to talk about moving beyond the payment business, the company’s acquisition strategy, and where the world’s largest payment process fits into the future of small business…
Street Fight Daily: Nokia Weighs Sale of Maps, GoDaddy Keeps Buying Startups
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Nokia Weighs Sale of Maps Business to Focus on Networks (Bloomberg)… GoDaddy Acquires Marketplace Startup Elto To Expand Its Services For Web Pros (TechCrunch)… Amazon, Google and More Are Drawn to Home Services Market (New York Times)…
What Google’s Entry Into the Home Services Space Means for Local
Google revealed earlier this week that it was readying an entry into the hotly contested home services category. Will Google have enough long-term commitment to a serious standalone product in this space to produce a real game-changer for local?
Openings and New Hires at Uber, ShopKeep and Gravy
Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Soleo, Location3, Moz, and many more…
LBMA Podcast: Amazon’s Dash Button, Gimbal COO Kevin Hunter
On the show: Pac-man Easter egg from Google; MasterCard partners with KIIP; Adobe partners with Vibes Media; AirBites – the AirBnB for home-cooked meals; Tworlds shows is the grass is greener over there; KeepTrax raises a modest $1M…
Street Fight Daily: Google Wallet Opens Up, PayPal’s Big Change
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Payments Become Marketing Tool For Dunkin’ Donuts, Shopify, ChowNow (MediaPost)… PayPal’s Big Change: It Can Work With Amazon After eBay Split (Recode)… Google vs. Amazon: Does Small Business Benefit? (US News)…
You Can Now Order an Uber Directly from the YP App
In a first for local directories, ex-Yellow Pages provider YP has integrated with Uber’s API to allow searchers to book a car directly from the YP site or mobile app.
How Mobile Data Is Helping to Transform the Television Industry
When the major television networks come to Madison Avenue for the annual Upfronts in May, expect to hear a word seldom spoken among the TV community: data. That could spell good things for the business of location…
Street Fight Daily: xAd Launches Blueprints, Square Buys Into Food Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… xAd Launches Blueprints To Track In-Store, Not Just Near-Store, Visits For Location Marketing (Marketing Land)… Square Acquires Fastbite To Add Cheap, Fast Meals To Caviar (TechCrunch)… Maps in iOS 8.3 Lets Business Owners Claim POIs, Removes Select TripAdvisor Reviews (Apple Insider)…
How Programmatic Pioneer RocketFuel Thinks About Location on Mobile
Rocket Fuel has positioned itself as a leader among programmatic ad firms, but it still finds itself embracing relatively new terrain: mobile. Street Fight caught up with Ian Dailey, the company’s senior product marketing manager for mobile, to talk about bringing the efficiencies and advantages of automation to mobile advertising.
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature