News and Analysis

News & Analysis

Uberall Partners With TripAdvisor for Multilocation Reputation Management

by Stephanie Miles Share this  
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While it has become commonplace for hotels and restaurants to check their TripAdvisor ratings on a regular basis, the process breaks down as the size of the business grows, causing brands with hundreds of locations to struggle. The digital location marketing platform Uberall is trying to change that.

News & Analysis

Bridg Positions Itself as Marketing Arm for Offline Businesses

by Stephanie Miles Share this  
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Many brick-and-mortar businesses struggle to track and market to their customers in a way that generates additional sales. A startup called Bridg is looking to change that by launching a platform designed to help restaurants and retailers connect with “previously invisible” customers.

News & Analysis

Street Fight Daily: The American Version of GDPR Is Coming, Supersized Funding Rounds Becoming Common

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING… Should Ad Tech Panic Over the California Privacy Protection Act Now or Later?… $100 Million Was Once Big Money for a Startup. Now, It’s Common… Bridg Positions Itself as Marketing Arm for Offline Businesses…

Commentary

Commentary

In the Golden Age of News Media

by Josh Fenton Share this  
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We are in one of those eras in business where chaos, disruption and innovation are the norm. The legacy news media business as we have known it is completely and utterly broken as an operable model at a time when folks seek more information than ever before…

Commentary

How Digital Is Destroying the Mechanics of High-Margin Products

by Tige Savage Share this  
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The Internet is positioned to transform companies that have been selling over-priced physical products whose absurdly high margins have been hidden from consumers by complicated purchase processes that look a lot like services…

Commentary

Why Apple Maps Is Partnering With Local Search Companies

by Andrew Shotland Share this  
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Last week, after I uncovered that Apple Maps had cut deals with at least ten new companies (including Yext, Location3, Yodle, et cetera) to provide business listings data, I got a few emails asking what the big deal was. Here’s what I see is going on…

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News & Analysis

Borrell on Local News: Inform, but Help Businesses Thrive

by Tom Grubisich Share this  
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“We can certainly view people who frequent hyperlocal news sites as ‘readers’ who are there for the content. But once we begin to realize that they are likely to be buy something that day, tomorrow, or next week, then we begin understanding the real value of that audience,” says the CEO of Borrell Associates…

News & Analysis

7 Strategies for Improving Mobile Coupon Redemption Rates

by Stephanie Miles Share this  
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As smartphone use continues to soar, the landscape for promotions and offers is shifting. Despite the push to digitize coupons and phase out printed materials, mobile coupon redemption rates remain surprisingly low. Here are seven strategies for improving performance that marketers should consider…

News & Analysis

Street Fight Daily: Samsung Buys Apple Pay Competitor, Google’s New Food Site

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Samsung Just Bought a Company to Help It Compete With Apple Pay (Time)… Google May Have Foodie Social Site Named ‘Tablescape’ In The Works (Slash Gear)… Uber Is Launching A Food Delivery Service In Spain (Business Insider)…

Streets Ahead

The ‘Five Places’ Method for Manageable Local Marketing

by Damian Rollison Share this  
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It’s critical for SMBs to focus attention on a few of the most effective marketing activities, and to adopt a strategy that allows them to keep marketing efforts consistent. The “five places” method is a simple way to organize one’s efforts based on an inventory of what matters most…

News & Analysis

How YP Plans to Move Beyond the Review

by Liz Taurasi Share this  
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We recently caught up with Darren Clark, chief product officer at YP, to talk about the changes in the local search market and how developments in “big data” could create new ways for consumers to find businesses nearby…

News & Analysis

Street Fight Daily: Facebook’s New Product Ads, China’s Yelp Soars

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Facebook Launches Dynamic Product Ads for Data-Minded Retailers Merchants (AdWeek)… Dianping’s Funding Round Lifts App Above US Peers (Wall Street Journal)… Kellogg’s Sees Location-based Marketing As The New Frontier For Brands (CMO)…

News & Analysis

Factual CEO: Machine Learning Could Upend Local Search

by Steven Jacobs Share this  
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We sat down with Gil Elbaz, the chief executive at Factual who made his name building the technology behind AdSense, to talk about the future of search, what role Yelp may play in it, and why he thinks we machine learning will create a game changing product in the next 18 months…

News & Analysis

Why a Former Gawker Editor Is Pushing Local News to National Audiences

by Noah Davis Share this  
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We recently caught up with Ratter founder A.J. Daulerio to talk about making local stories into national news, “building a tabloid about city while acknowledging the internet as the neighborhood,” and how he plans to avoid Patch’s missteps…

News & Analysis

Street Fight Daily: Google Eyes Hotel Search, China’s New Ridesharing Monopoly

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google’s Quiet Moves to Dominate Hotel Metasearch (Skift)… China Has A New Taxi App Monopolist – And It Isn’t Uber (Fortune)… How Do We Think about Location Once Location Is Everywhere? (Screenwerk)…

Commentary

5 Steps for SMBs Looking to Dominate the Local Competition

by David Giannetto Share this  
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SMBs’ natural advantages are being eroded by the techniques that social and mobile technologies make available to larger businesses. But they can gain back the advantages they’ve always had by operating differently. Here are five steps that can serve as the starting point for competing more effectively in the new social economy…

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