News and Analysis

News & Analysis

Street Culture: Vendasta’s Intention Behind Job Perks and Fun at Work

by April Nowicki Share this  
Share this:

“The way we see it is, you can break your life up into four pieces,” says CEO Brendan King. “Family, sleep, tasks, and work. If I want my employees to focus on work, I don’t want to take away from their time with their families or from their sleep, but I would like to take away some of those tasks.

News & Analysis

Street Fight Daily: Instagram Prototypes Giving User Location History to Facebook; Ideal Ad Time—6 Seconds?

by Joseph Zappa Share this  
Share this:

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Instagram Prototypes Handing Your Location History to Facebook… Street Culture: Vendasta’s Intention Behind Job Perks and Fun at Work… Six-Second Ads: It’s All About Context…

News & Analysis

Street Fight Daily: Amazon’s Push into SMB Territory; Ad Tech Growing Half as Fast as Mar Tech

by Joseph Zappa Share this  
Share this:

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Amazon Furthers Embrace of SMBs with Storefronts… Ad Tech Now Expanding at Half Rate of Mar Tech… How Restaurants Are Using Big Data to Boost Loyalty and Stay Competitive…

Commentary

Streets Ahead

The Mobile Search Tipping Point: A Global Perspective

by Damian Rollison Share this  
Share this:

The smartphone by its nature is portable, location-based, and focused on immediacy. Whether local search is a major segment of consumer activity or not today in a given country, there’s little question that it will be, and soon…

Commentary

Is there a Local Marketing Play for Snapchat?

by Mike Boland Share this  
Share this:

Given its engagement levels, quality, and potential audience scale, Snapchat isn’t just competing with Facebook and other native ad platforms — it’s competing with television. And for that reason, its local play will be large national advertisers that increasingly localize campaigns…

Commentary

3 Principles Every Early Stage Startup Needs To Know

by Nick Hughes Share this  
Share this:

There are three things any startup needs to think about as they bring together their team and begin to build out a first version of their product or service…

Latest Posts

News & Analysis

GrubHub CEO Thinks Data — Not Content — Is the Future of Restaurant Discovery

by Steven Jacobs Share this  
Share this:

Investors sold off shares of GrubHub Thursday on slimmer profits, but the rest of the metrics look solid. Meanwhile, CEO Matt Maloney says the company wants to put its data about hundreds of millions of orders to work to help pick your next meal.

News & Analysis

The Secret to Nextdoor’s Billion-Dollar Valuation: Friction

by Steven Jacobs Share this  
Share this:

By making the on-boarding process more difficult, Nextdoor was able to ensure the local social network had a quality that was much more important, says Dan Clancy, VP of product and engineering.

News & Analysis

5 Predictive Analytics Tools for SMBs

by Stephanie Miles Share this  
Share this:

The idea of using predictive analytics for small business marketing is still in its infancy. But the market is growing as small business owners become more comfortable integrating these technologies into their business practices. Here are five vendors with predictive analytics tools that SMBs can use…

News & Analysis

Street Fight Daily: Uber Plans Delivery Platform, Foursquare’s Brain Drain

by The Editors Share this  
Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Is Quietly Testing A Massive Merchant Delivery Program (TechCrunch)… Foursquare Has a New Problem: Employees are Checking Out (Mashable)… Most Shoppers Happy to Share Location Data with Retailers, But Want More Regulation on How It is Used (Internet Retailing)…

News & Analysis

Signpost Raises $20.5M to Bring CRM to Brick-and-Mortar

by Steven Jacobs Share this  
Share this:

For years, startups have talked about creating a central database for a brick-and-mortar business’s customer activity. Now, a handful of investors are betting that the New York-based Signpost has the answer.

News & Analysis

How Vendors Can Persuade SMBs to Adopt Mobile Payments

by Stephanie Miles Share this  
Share this:

If hyperlocal vendors are going to continue growing their networks of merchants willing to accept mobile payments, they’re going to have to find ways to get small business owners excited about the concept. Here are nine strategies for doing just that…

News & Analysis Sponsored Content

Sponsored Post: 3 Ways Retail Brands Are Using Technology To Beef Up In-Store Experiences

by Sponsor Share this  
Share this:

This post is sponsored by Worldwide Business Research/Future Stores. The retail industry is in the midst of a significant shift brought about the advent of new digital capabilities and the ascendance of multichannel e-commerce platforms. The proliferation of desktop, mobile, and in-store shopping channels has transformed the way consumers interact with brands, creating a more […]

News & Analysis

Street Fight Daily: Pinterest Opens Up, Best Buy Embraces Apple Pay

by The Editors Share this  
Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Woos Big Brands With Its New API (Recode)… Apple Pay Will Hit Best Buy Stores in 2015 (New York Times)… Kroger Acquires Dunnhumby Data Assets From Tesco, Forges New Venture (AdExchanger)…

News & Analysis

Programmatic Advertising Is Zooming In on Local — Will News Sites Be Ready?

by Tom Grubisich Share this  
Share this:

The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big…

News & Analysis

How Brick-and-Mortar Brands are Using the Apple Watch

by Steven Jacobs Share this  
Share this:

The new device has received mixed-to-positive reviews from experts. But, like the iPhone, many believe its portability and accessibility will make it materially important for local tech….

Street Fight’s Big 3

Street Fight Columns

Street Fight Categories

Subscribe to Street Fight Daily
Wake Up to the Latest in Location Tech

Don't Worry. We Don't Spam.