News and Analysis

News & Analysis

Semcasting Offers Proof of Performance with New Attribution Platform

by Stephanie Miles Share this  
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Walled gardens have traditionally prevented marketers from using attribution for audience verification, similar to viewability or fraud detection, but a new platform from the data-as-a-service company Semcasting is changing that.

News & Analysis

Street Fight Daily: Semcasting Debuts Attribution Solution, Mobile Coupons An Opportunity for Holidays

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Semcasting Offers Proof of Performance with New Attribution Platform… Data Still Makes Ads Irrelevant, Consumers Say… How Walmart Is Using First-Party Data to Stand Out in Ad-Supported Video…

News & Analysis

Street Fight Daily: GDPR Challenges Smaller Ad Tech Firms; More Detailed Sitelinks in Google Search?

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… GDPR Has Cut Down Ad Trackers in Europe but Helped Google… The Rise of the Micro-Influencer and How Brands Can Deploy Them… New Format for Google Sitelinks Shows More Site Content in SERP…

Commentary

Commentary

Why We Still Search for ‘Starbucks’ on Google Maps

by Vikas Gupta Share this  
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With calendar integration, a generalized understanding of me generated from analyzing my geographic movements over time, and (perhaps) biosensor feedback from wearables, a mobile app may be able to predict my actual need, and suggest places that may be closer, higher rated, or otherwise more convenient than the Starbucks I now search for.

Streets Ahead

Exploits and Vulnerabilities Challenge the Integrity of Google Maps

by Damian Rollison Share this  
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The recent run of bad luck for Google doesn’t lend itself to a simple comprehensive explanation, but each of the company’s recent issues in its own way highlights a key problem for Google: how to build and maintain an accurate local dataset on a global scale…

Commentary

Notifications on Apple Watch: How the Onus of Relevancy Will Shift From Consumer to Apps

by Eli Portnoy Share this  
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The release of the Apple Watch puts greater emphasis on the need for contextual and helpful notifications, and if apps don’t answer this need with a more thoughtful approach to notifications, then Apple will very likely force their hand via the introduction of a filter for notifications…

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Streets Ahead

The Mobile Search Tipping Point: A Global Perspective

by Damian Rollison Share this  
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The smartphone by its nature is portable, location-based, and focused on immediacy. Whether local search is a major segment of consumer activity or not today in a given country, there’s little question that it will be, and soon…

News & Analysis

Street Fight Expands Research Department, Adds Former Gigaom Analyst

by The Editors Share this  
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David Card has joined Street Fight to head up our research arm, Street Fight Insights. Card was most recently VP of research at Gigaom and previously held senior level positions at Forrester Research, Jupiter Research, and IDC…

News & Analysis

Banjo Raises $100M to Put Your Tweet (and More) on the Map

by Steven Jacobs Share this  
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Don’t look now, but location data analytics might actually be turning into a big business. Banjo, a Las Vegas-startup that got its start helping brands analyze location data in social media streams, has raised $100 million in a series D round of funding led by Softbank.

News & Analysis

Street Fight Daily: Banjo Raises $100M, Apple’s Search Ambitions

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Banjo Raises $100M to Put Your Tweet (and More) on the Map (Street Fight)… Apple Challenges Google with Growing Web Search Program, Fueled by Topsy Acquisition (Apple Insider)… ClassPass, a Startup that Gym Rats and Investors Love, is Now a $400 Million Company (Business Insider)…

News & Analysis

Groupon Tries to Move Beyond Reputation for Discounts

by Steven Jacobs Share this  
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At six years old, Groupon is younger than its earnings report would suggest. It’s first quarter, which saw the sale of a cornerstone asset in Asia and a continued reboot at home, captures the clutter of a surprisingly large business in transition…

News & Analysis

6 Tools Restaurants Can Use to Offer Mobile Ordering

by Stephanie Miles Share this  
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Not only is mobile ordering something that customers are demanding, but it’s also something that can help restaurants improve operational efficiencies and boost marketing ROI. Here are six technology platforms that enable restaurants to accept mobile orders…

News & Analysis

Street Fight Daily: Google Hits Mobile Majority, Foursquare’s Location Cloud

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Now It’s Official: More Google Searches Are Coming From Mobile Than Desktop (AdWeek)… Foursquare Targets Its B2B Pitch With Places And New Location Cloud (TechCrunch)… Apple Store Mastermind’s Startup Will Sell You an iPhone and Set It Up in Your Home (Recode)…

News & Analysis

Local Corp CEO: More and More of What Local Directories Do Will Be Absorbed Into Apps

by Annie Melton Share this  
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Last week, the fifteen year-old directory site announced that it was hiring a firm to pursue ‘strategic alternatives. Fred Thiel, the relatively new chief executive at Local Corporation, says the company would make an attractive take-over target.

News & Analysis

Behind the Counter: Why a New Coffee House Picked (and Stayed With) Square

by Liz Taurasi Share this  
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When Bien Nguyen and her husband Yen decided to open a coffee shop in Atlanta a few months ago, they had a clear vision of what they wanted their business to look like. But they knew little about the technology needed to turn that vision into a reality…

News & Analysis

Street Fight Daily: Facebook Inks Maps Deal, McDonald’s Adds Delivery

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook And Nokia Quietly Ink Deal For Here To Power Maps On Mobile, Instagram And Messenger (TechCrunch)… A Struggling McDonald’s Introduces Delivery in New York City (Mashable)… Google Lets You Bookmark Local Places From Search Results (Search Engine Land)…

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