News and Analysis
6 Cannabis Point-of-Sale Systems Blazing Trails for Nascent Retail Sector
Unlike traditional POS solutions, or even mobile systems like Square, cannabis point-of-sale systems are designed in a way that helps dispensaries operate under the appropriate guidelines, particularly when it comes to processing cash and managing inventory. Here are six cannabis point-of-sale systems that dispensaries are using right now.
New Hires at Womply and Urban Airship
Every two weeks, our jobs columnist Geoff Michener provides a roundup of the latest hires in the digital marketing and media ecosystems. This week’s edition also includes new hires at Acceleration Partners and Outbrain.
The Location Angle on Another Bombshell Privacy Exposé from the New York Times
What exactly did Facebook do wrong, and what do its supposed wrongs portend for the future of data-driven, and especially location data-driven, marketing? Here are some major takeaways pertaining to future legislation, likely consumer reactions, and the distinction between data selling and sharing.
Commentary
The Privatization of Local Search
Local search takes place across services that are proprietary and dedicated, even if indirectly, toward earning revenue for the companies that run them. But that doesn’t preclude us from thinking of local search as a kind of public utility whose objective is to provide accurate and consistent information. That means treating local listings primarily as a public good, not a business.
Forget DIY, DIWM, and DIFM: ‘Do Nothing’ is the Best Approach to Capturing the SMB Market
The future of SMB marketing solutions isn’t do-it-yourself, do-it-for-me, or even do-it-with-me. Rather, it lies in a new go-to-market model called “do nothing” that combines context, content, software, and automation into solutions that are low-cost, have next to no barriers to entry, and require little in the way of learning or doing from customers.
DEBATE: The Marketing of SMB Marketing Solutions
Speculation over the best model for providing and marketing SMB solutions — do-it-yourself (DIY), do-it-for-me (DIFM), or the middle-ground option, do-it-with-me (DIFM) — has been swirling for years. Columns from two Street Fight contributors indicate that while technology is part of the current problem, it’s undoubtedly part of the solution as well.
Latest Posts
Street Fight Daily: Google Tests Direct Hotel Booking, Yelp Sued By Delivery Drivers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Tests Direct Hotel Booking (Search Engine Land)… Drivers Sue Yelp Over Unpaid Tips for Food Delivery Service Eat24 (Fortune)… Deep-Fried Crystal Ball: Seamless’s Recent Missteps Pave the Way for Competitors (Digiday)…
Why All SMBs Need an Ecommerce Strategy
While online research to offline purchase is the more common path-to-purchase, future-looking SMB retailers will holistically consider an ecommerce strategy as more and more consumers embrace online shopping.
Case Study: SMB Marketing Firm Uses Chat App to Convert Clicks to Leads
With the goal of retaining and converting more leads for his agency, Outlook Bench Group’s Nii Akwei went in search of a product he could use to connect with website visitors in real-time.
Street Fight Daily: Food Delivery Wars, Nokia’s Mapping Tech
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Billion Dollar Food Delivery Wars (TechCrunch)… Everybody Wants to Own Nokia’s Mapping Technology (Skift)… Mid-year Report: The Newspaper Industry’s Billion Dollar Challenge (Poynter)
Boston-Based Dispatch Retains a Startup Mentality as It Sets Its Sights on Big Growth
Dispatch grew from three employees to 25 in the past 10 months, and the company is on an upward trajectory. As it scales, the executive team is hoping to maintain the small-time ambiance of a startup while segmenting responsibilities.
Raise Report: New Funding for Yieldify, Zosi, Adored, and Airbnb
Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include big votes of confidence for Onefinestay and UrbanClap.
LBMA Podcast: Beacons on Buses, Apple’s New Patents
On the show: Selfridges Tiffany & Co brings flagship store to augmented reality; Starbucks taps Lyft for free frappucino deliveries; Uber acquires mapping team from Microsoft; TCS acquires Loctronix. Special guest is Jeff White of Gravy.
Street Fight Daily: Google’s Plan for Mobile Search, Uber’s “Lead Generation” Defense
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Reinventing Google for a Mobile World (New York Times)… Uber: We’re Not a Taxi Service,“We’re a Lead Generation” App (Business Insider)… Location Is Everything: Talking Mobile Programmatic With Avazu’s Yi Shi (AdMonsters)…
McClatchy Says It’s a ‘Digital’ Company, but More Work Still Remains
There is no doubt that McClatchy is putting an enormous amount of energy and talent into digital — but will it be enough when print is shrinking so rapidly? Street fight spoke to the company’s VP of products, marketing and promotion, Christian Hendricks, about where McClatchy is in its digital evolution
Why All Brands Need to Prepare for the Localization of Marketing
In order to fully appreciate the significance of localized marketing, we first need to understand the dominant forms of marketing that preceded it. There have been three major technological disruptions over the past century that fundamentally changed the marketing landscape.
Street Fight’s Big 3
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Why Restaurant PR Matters for Local Growth