LBMA Podcast: Beacons on Buses, Apple’s New Patents
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Avaya’s bus shelter soccer shootout; Beacons on buses by Proxama & Exterion Media; Apple patents high fives & location-based tasks; The ATM for food by Oasis24Seven; Selfridges Tiffany & Co brings flagship store to augmented reality; Starbucks taps Lyft for free frap deliveries; Systeme U’s transparent food; Thalys’ sounds of the city; Dentyne #followfood; Uber acquires mapping team from Microsoft; TCS acquires Loctronix. Special guest is Jeff White of Gravy. Resource is the Kahuna Mobile Marketing Index
Top stories of the week
1. Avaya Stadium Shootout in San Francisco 4:10
2. Proxama + Exterion Media team up for beacons on buses in the London 7:50
3. Apple patents – share files with high fives / share location with common tasks 11:30
4. Oasis24Seven – ATM style grocery store of the future 14:45
5. Tiffany & Co. – Fifth & 57th 18:00
6. Flavorpill, Starbucks & Lyft team-up to deliver cold drinks for free 20:05
7. Systeme U – Operation Transparence 22:10
8. Thalys – Sounds Of The City 24:40
9. Dentyne trucks to follow food trucks #FollowFood 27:05
10. Uber acquires geo-imagery team from Microsoft / TCS acquires technology from Loctronix 29:30
Special Guest: Jeff White – Founder & CEO – Gravy 34:20
Resource: Benchmark Report: Kahuna Mobile Marketing Index 43:50
