The number of digital products and services that small businesses are expected to use for marketing is expanding every day, encompassing everything from search engine marketing and optimization, to mobile, video, reputation management, ROI dashboards, and social media. For merchants who feel overwhelmed at the prospect of juggling so much at once, digital marketing agencies are providing a solution.
Although nearly half (49%) of franchise SMBs have been partnered with a digital agency for two or more years, independent merchants are just getting in on the action. Many are now signing up for agency services in an attempt to stay updated on the latest digital marketing trends and more accurately track the results of those campaigns. Here are 10 digital agencies that businesses are using right now.
Location: Buffalo, New York
Specialties: Social media marketing, SEO
LocalEdge is a multi-media company focused on helping businesses of all sizes navigate the transition to digital advertising. Using proprietary technology, LocalEdge offers a line of digital products to help clients interact with consumers. Specifically, LocalEdge establishes and manages the web presence of its clients, often combining social media marketing, search engine optimization, and web design. LocalEdge is a Hearst Media Services company.
2. Tru Measure
Location: Denver, Colorado
Specialties: Advertising ROI
A portfolio company of The McClatchy Company publishing group, Tru Measure provides guidance on print, online, mobile, direct, broadcast, and social advertising programs for small and mid-size businesses. Tru Measure considers itself an advertising ROI solution, demonstrating media spend value through a technology platform. Products like Tru Analytics, Tru ROI, and True Local provide SMBs with evidence to justify the value in any digital advertising program.
3. Propel Marketing
Location: Quincy, Massachusetts
Specialty: Retargeting, social media marketing, website design
GateHouse Media’s digital marketing services agency, Propel Marketing, is a one-stop shop for SMB marketing services. The digital agency caters to local businesses with insights into using the latest digital marketing solutions. Propel Marketing offers products such as responsive website design, mobile design, logo creation, SEO, SEM, display advertising, Facebook advertising, reputation management, call tracking, and retargeting.
4. Search Influence
Location: New Orleans, Louisiana
Specialties: SEO, SMO, paid advertising
Search Influence is a national website promotion agency that provides businesses with search engine optimization services and social media optimization insights. Through a combination of SEO, paid advertising, social media management, reputation management, and online lead tracking, Search Influence works with local businesses, franchises, and multi-location businesses increase customer acquisition rates online. Search Influence also works with major publishers and partner networks. The company’s suite of online marketing services includes in-house content production with personal assistance from account managers.
Location: Denver, Colorado
Specialties: Social media, SEM, website design, email marketing
GrowthWeaver integrates social media and digital marketing tactics into its clients’ traditional marketing techniques. The company works with both small and large businesses. It also partners with media companies and industry organizations. A few of the many services GrowthWeaver provides include social media marketing, search engine marketing, website design, copywriting, email marketing, reputation management, and mobile solutions.
6. G/O Digital
Location: Phoenix, Arizona
Specialties: Social media, email marketing, website design, SEO
A Gannett company, G/O Digital provides clients with integrated digital marketing solutions for local, mobile, and social. The agency helps businesses of all sizes connect with customers on a local level and considers itself a fully-integrated, one-stop-shop for local digital marketing. G/O Digital provides support for social, email and website design. The company currently works with more than 150,000 local businesses across the country.
7. Big Fish Digital
Location: Shakopee, Minnesota
Specialties: Responsive website design, retargeting, SEO, mobile geo-marketing, email marketing
Big Fish Digital sells digital services to local businesses. Specializing in marketing and communication programs, Big Fish Digital uses technology to measure results and provides personal customer service to its small business clients. Key services include responsive website design, retargeting, SEO, mobile geo-marketing, email marketing, video services, and paid traffic solutions.
Location: Woodland Hills, California
Specialties: Digital advertising, lead conversions, SEM
ReachLocal’s all-in-one digital marketing system was designed to help businesses with web presence, lead conversion, and digital advertising. Using the company’s lead conversion software, businesses can pinpoint which of their marketing sources is most effective. ReachLocal also offers call tracking, SEO, responsive websites, content marketing, search engine advertising, retargeting, display advertising, and in-app mobile advertising.
9. 508 Digital
Location: Dallas, Texas
Specialties: SEM, SEO, social media marketing, web design
A local digital internet marketing agency powered by The Dallas Morning News, 508 digital specializes in SEM, SEO, social media marketing, and web design. The firm works with businesses of all sizes, with the goal of providing those clients with tools and insights to increase their online presence, expand their customer bases, and drive revenue while targeting the right audience and locations.
10. LIN Digital
Location: Austin, Texas
Specialties: Digital campaigns for brands
LIN Digital calls itself a connected-screens media company, combining the effects of digital, TV, and social within a unified agency. A “premium” digital marketing solution, LIN Digital combines the benefits of working with dozens of television stations with established digital media companies (including Federated Media). It connects brands with content and distribution channels, taking advantage of its network of properties for display, video, social, and mobile advertising campaigns.
Know of other digital marketing agencies? Leave a description in the comments.
Stephanie Miles is a senior editor at Street Fight.