Street Fight Daily: Groupon Buys OrderUp, Advertisers Struggle With Google’s Mobile Update

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Groupon Acquires OrderUp Food Delivery Service (TechCrunch)
Groupon appears to be readying itself to expand into food delivery and take on services like GrubHub. The company announced its acquisition of food-delivery service OrderUp and detailed its plans to expand into the $70 billion sector.

Google And Its Advertisers That Didn’t Prepare For Mobile Face Uphill Struggle (Marketing Land)
Brands that were not prepared for Google’s mobile-friendly update that began rolling out in April lost up to 10 percent of organic traffic in Q2, and any attempts to make that loss up with paid search ads came at a higher costs for fewer clicks.

Openings and New Hires at Drawbridge, Yieldmo, Acxiom and Microsoft (Street Fight)
In this week’s column, Steve Huffman is in as new Reddit CEO, two shifts at Microsoft, a new president of marketing services at Acxiom, and a new VP of Sales at Moasis.

How Eddystone Will Take Beacons Further Than Ever Before (ReadWrite)
Earlier this week, Google announced Eddystone, its iBeacon competitor. It also launched the Proximity Beacon API, a solution for a problem many other businesses have tried to solve: How does a developer manage all of the data involved in working with beacons and smart devices?

Local Discovery App Yeti Acquired By Private Investors, Undergoes Leadership Changes (TechCrunch)
Yeti, the so-called Tinder for places, has just been acquired by a group of private investors. Central to Yeti’s success has been its recommendation engine, which adapts to users interests as they swipe on places they’re interested in visiting.

Sponsored Post: Will Newspaper Companies Find Revival in Local Video? (Street Fight)
Gordon Borrell: Ten years from now newspapers will be delivering more local video programming than TV stations. Inconceivable? Sub out the word newspapers for “a local media company formerly known as a newspaper,” and consider the assets, cash-flow and aggressiveness of these big print companies, and you might warm up to my theory.

Bing Brings Search To The Forefront Of The New Bing Maps Preview (Search Engine Land)
Bing announced that they have made significant improvements to the new Bing Maps Preview, an enhanced mapping upgrade, including an always-available search bar and information based on search directly displayed in the maps.

Instagram to Open Platform to All Advertisers This Fall (eMarketer)
Jim Squires, director of market operations at Instagram, on how advertisers will be able to use Facebook data for targeting and how the ad buying process will change.

LBMA Podcast: Gimbal’s New Beacon, Tinder for Apple Watch (Street Fight)
On the show: AOL/Verizon may be Millenial Media; Shape-changing interfaces; Big Gay Ice Cream uses beacons; Rubicon Global’s quest to be Uber for your trash; Waze’s RideWith ride sharing.

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