Will Newspaper Companies Find Revival in Local Video?
Ten years from now newspapers will be delivering more local video programming than TV stations. Inconceivable? Sub out the word newspapers for “a local media company formerly known as a newspaper,” and consider the assets, cash-flow and aggressiveness of these big print companies, and you might warm up to my theory.
Are Digital Agencies a Bad Idea for Media?
I’ve gotten a number of calls and emails lately that leave me wondering whether local media’s rush to create freestanding digital agencies is a lemming jump. With big companies like LIN Media, Gannett, Yellow Media, GateHouse, The Dallas Morning News and dozens of others entering the space, it couldn’t possibly be a bad idea. Or could it?