News and Analysis
Location Data Industry Gets Huge Wake-Up Call on Monday
Platforms, brands, and vendors benefiting from the reams of location data used to hit consumers with highly targeted ads should be paying attention to a change suggested by Google and Facebook’s appearances before government authorities, a New York Times exposé out Monday, and most importantly the impending arrival of GDPR-like legislation in the United States: 2019 will be the year privacy actually matters, posing a potentially devastating threat to the status quo of the location-based data and marketing industries.
How to Better Connect with Consumers via Mobile Coupons
Dan Slavin: It’s not just smartphone use that is growing—the number of people totally dependent on these devices to access the internet is rising as well. Both segments are projected to continue to show strong growth. Yet some marketers and retailers are struggling with attracting these users with offers and coupons.
Commentary
How the Tech Emerging From CES Could Impact Local Advertisers
While some of the consumer-facing products that made headlines won’t hit store shelves for months, there was plenty to learn from the show for anyone involved in media, software, content, and design. Here’s a look at how some of these technologies could impact advertising planning and creation right now.
Ad Tech, Local Media and the 2016 Political Campaign
In this year’s presidential campaign, news and information consumers can be reached via a wide range of channels, and media buys can be executed in milliseconds. Now that local inventory has joined this channel, political camps have the ability to execute local campaigns on a massive scale.
Latest Posts
Street Fight Daily: Android Pay Launch Date Still Unknown, PlaceIQ Bridging Online-Offline
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Contrary To Reports, Android Pay Not Launching This Week (TechCrunch)… Let’s Get Physical: PlaceIQ Chips Away At Online/Offline Attribution (AdExchanger)… Succeeding In Mobile Advertising: The Journey Begins (Marketing Land)…
Why Mobile Could Make or Break Your Back-to-School Campaign
The school year is right around the corner, which means that back-to-school shopping is already in full swing. Aside from the holidays, back-to-school is the second-largest selling season, so if retailers are not participating, they’re missing out. To be successful this school year, you need to know what trends are affecting how consumers are finding […]
Street Fight Daily: Amazon Tests Restaurant Deliveries, Etsy Highlights Local SMBs
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Is Quietly Testing a Plan to Take On GrubHub (Business Insider)… Etsy’s Updated Mobile App Lets You Locate Local Artisans (The Next Web)… Lyft Kills Off HotSpots as Uber Launches Copycat ‘Smart Routes’ Service (Recode)…
Street Fight Daily: Yelp CEO on Google’s ‘Search Monopoly,’ In-Depth Look at Jet
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Goes After the App Interstitial: Protecting Consumers or Its Own Search Monopoly? (Search Engine Land)… Investors Have Poured More Than $220 Million Into This Man’s Plan to Beat Amazon (Business Insider)… Uber is Laying the Groundwork for Perpetual Rides in San Francisco (BuzzFeed)…
INFOGRAPHIC: The Complex SMB Marketing Ecosystem
As the head of digital strategy for a broadcaster operating local TV stations, I’ve been challenged to clearly understand the digital marketing space from an SMB perspective. So I’ve developed a chart, both to enhance my understanding and to assist SMBs in identifying potential suppliers.
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