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6 Lead-Generation Platforms for Local Businesses

by Stephanie Miles Share this  
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More than a quarter of consumers say they use the internet to find local businesses every day, and yet a whopping 29% of small businesses still don’t have websites. Here are six examples of lead-generation platforms that small businesses are using right now.

News & Analysis

GMB App Adds Support for Service-Area Businesses

by Joseph Zappa Share this  
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As of late last week, Google is offering an update to the Google My Business app that adds support for service-area businesses. Earlier in November, a Local Search Forum blog post indicated that Google would be adding features to help such businesses with local customers.

News & Analysis

Starbucks Partners with Uber to Launch On-Demand Delivery at 2,000 Locations

by Joseph Zappa Share this  
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Starbucks announced on Friday that it’s partnering with Uber to launch on-demand delivery at 2,000 locations. The partnership is a sign of the “near me” local search era for retail, one in which proximity and convenience have become paramount, outweighing even loyalty.

Commentary

Commentary

Understanding the Context of Local Advertising’s Supply and Demand

by Andrea Duggan Share this  
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The current election cycle, if nothing else, has demonstrated the importance of context in the supply and demand of local media. In this type of market, the early bird gets the worm. Consumer brands are learning this lesson the hard way and getting shut out of local opportunities that otherwise might have been available.

Streets Ahead

Is Uber Paving the Way Toward Verified Consumer Reviews?

by Damian Rollison Share this  
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In an atmosphere where fake reviews are all too easy to create, we need tools that help distinguish real opinions from garbage. Moving beyond the limitations of data algorithms, fact-based approaches hold out the promise of grounding review services in observable truth.

Commentary

For Brick and Mortar to Beat Ecommerce, It Takes Mind, Body, and Spirit

by Manpreet Singh Share this  
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While many onlookers think that increased comparison shopping, faster and cheaper delivery options like drones, and the convenience of shopping at home equal doom for physical stores, the reality is that the economy (like the people behind it) is largely driven by the irrational.

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How Local Marketers Can Harness the Internet of Things

by Alex Palmer Share this  
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The Internet of Things (IoT) is rapidly finding its way into more and more aspects of our lives — and that’s good news for local marketers. This evolving market is expected to grow to $1.7 trillion by 2020.

News & Analysis

Raise Report: Grand Rounds, iZettle, Yummly Secure Fresh Funding

by Joseph Zappa Share this  
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Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include new funding for Narvar, Pronto, Zirx and Databox.

News & Analysis

LBMA Podcast: WeChat Partners With Uniqlo, Square Teams Up With Apple

by Asif Khan Share this  
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On the show: Kagulu tells everyone the value of your car; Verizon makes dumb cars a little smarter; and Shazam your vodka. Plus industry news about United Airlines, Macy’s Blue Bite and the Gap.

News & Analysis

Street Fight Daily: AOL Buys Millennial Media, Facebook Serves As Forum to Buy and Sell Goods

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AOL Buys Mobile Marketer Millennial Media for Roughly $240 Million (Marketing Land)… Facebook Advances Bazaar Ambitions (Wall Street Journal)… A New App With 2 Million Users Just Raised $100 Million to Take On eBay (Fortune)…

News & Analysis

Wigo CEO: ‘The College Market Is a Beautiful Place to Start Something’

by Joseph Zappa Share this  
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The college meetup app, which boasted a valuation of $14 million earlier this year, capitalizes on the ubiquity of smartphones among students as well as that group’s propensity to party — aiming to put students looking for a night out in touch with each other.

News & Analysis

On 2nd Birthday, Fast-Growing ‘Indie’ San Angelo Live Clicks Its Spurs

by Tom Grubisich Share this  
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Joe Hyde, founder and publisher of San Angelo Live, is seeing his independent community news site in West Texas hit $60,000 in monthly ad revenue. And on its second anniversary, the site continues to attract more unique visitors than the site of its 131-year-old “legacy” competitor.

News & Analysis

Street Fight Daily: Google Maps Now Suggests Restaurants, Lyft’s New Carpooling Feature

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps for Android Update Makes It Easier to Choose a Restaurant (The Next Web)… Lyft Line’s Express Re-Route Feature Aims to Get You Where You’re Going Faster (TechCrunch)… Sharing Economy Goes Hyperlocal With a Growing Market for Household Items (New York Times)…

Commentary

Why ‘On-Demand’ Alone Isn’t Enough to Make a Viable Business

by Adam Burrows Share this  
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Success in this market doesn’t come from betting that millions of consumers will change their purchase behaviors. Success in the on-demand economy employs a simple, time-tested formula: taking an existing service — one that a lot of people use — and making it better.

News & Analysis

5 On-Demand Platforms for Medical Marijuana Delivery

by Stephanie Miles Share this  
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Up until now, one of the major pain points in medical marijuana consumption has been access. But on-demand platforms can keep delivery times down and safety up. Here are five examples of companies offering on-demand medical marijuana delivery.

News & Analysis

Street Fight Daily: DoorDash Partners With 7-Eleven, How Instagram’s Latest Update Affects Advertising

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Delivery Startup DoorDash Is Promising to Send 7-Eleven Food and Drinks to Your Home in 45 Minutes or Less (Business Insider)… New, Stretched-Out Instagram Means More Ads (Mashable)… As Giant Platforms Rise, Local News is Getting Crushed (Nieman Lab)…

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