News and Analysis

Innovation Pays Off for Nation’s Biggest Retailer

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Walmart posted strong sales in Q3, suggesting that its determination to compete with Amazon by investing in cutting-edge, tech-driven approaches to retail is paying dividends. Read on for some of the top trends Walmart is capitalizing on.

The Secret to Alibaba’s Singles Day Success? Brick-and-Mortar

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We’ve all heard by now that Alibaba’s Singles Day—think of it as the Chinese Prime Day—shattered sales volume records, recording over $30 billion in revenue for Jack Ma’s retail giant. What you haven’t heard is that brick-and-mortar retail played a key role in that windfall.

Infographic: Cyber Monday Goes Mobile

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Smartphones are gaining momentum as the preferred platform for Cyber Monday shoppers. Consumers have their smartphones with them everywhere they go, including work, making it essential for retailers to have a winning mobile marketing strategy.  

Commentary

How the Rise of Virtual Reality Could Impact Local Marketing

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With each passing tech revolution, response time diminishes while opportunity cost grows. Local media companies that were late to the consumer internet or the smartphone revolution already know this pain. With VR and AR, local startups will be more agile to experiment than larger incumbents.

Facebook Continues to Experiment in Local — But Its Focus Is Long-Term

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The company isn’t trying to build a unified local search portal at all. Instead, they’re launching trial balloons, turning developers loose to experiment with the company’s local data in order to surface features and nuances that might eventually be useful as subtle additions to the Newsfeed…

How the Rise of ‘Mobility as a Service’ Will Impact Local Marketing

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Autonomous vehicles will put pressure on all kinds of players. The pressure will be felt not only by car manufacturers but all kinds of other industries including auto dealers, insurance companies and transit systems…

Latest Posts

Geofencing at Events: How to Reach Potential Customers Live and On-Site

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Businesses have been taking a closer look at the potential for geofencing and proximity marketing for trade shows, events, and festivals. The technology offers some rich opportunities for interactive messages, and can ensure that promotions are especially relevant.

Street Fight Daily: The Magnitude of Instagram’s API Switch, PayPal Acquires Mobile Commerce Startup

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why an Instagram Tweak Spells the Beginning of a Multibillion-Dollar Industry (Recode)… PayPal Makes Its First Acquisition After Splitting From eBay (Fortune)… Google Express Plans to Shut Down Its Two Delivery Hubs (Recode)…

A New Political Campaign Methodology Connects Supporters With Localized Social Media

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It’s self-evident that campaigns should be promoted at local levels, where word-of-mouth buzz can truly happen within neighborhoods. As the 2016 national election approaches, campaigns have the opportunity to harness local social more directly than ever before.

Sponsored Content: Localizing Your Pay-Per-Click Campaigns

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After getting listed in online directories, setting up SEO-optimized websites, and creating profiles on popular social channels, running a PPC campaign is the next logical step for local business marketers. This post is part of a series on strategies in local digital marketing, sponsored by Mediative.

Street Fight Daily: Amazon Might Crowdsource Delivery, Square Introduces Apple Watch App

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Flex Could Be a New Way to Get Your Packages, Report Says (Mashable)… Square Cash for the Apple Watch Lets You Send Money From Your Wrist (The Next Web)… Here’s How the Post Office is Taking On UPS, FedEx, and Amazon (Fortune)…

Why Online Marketplaces Will Continue to Beat Word-of-Mouth Platforms in the Battle for Local Business

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People seek the opinions of their friends. They care what they think, and they trust them to make recommendations on everything from a good meal to a good mechanic. It’s word of mouth marketing — the most prized of its kind since the Stone Age. And its staying power undeniably supports the rationale for a […]

7 Ways For SMBs to Maximize the Benefits of Online Scheduling

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Before adding new platforms to the marketing mix, merchants should fully utilize the scheduling systems they’ve already implemented at their businesses. Here are seven examples of ways that merchants can maximize the benefits of online booking tools.

Street Fight Daily: Uber Launches Food Delivery, Facebook’s Ad Tech Strategy

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… UberEats Comes to San Francisco, Where Food Delivery Is Hot (Recode)… With Retooled Atlas Under the Hood, Facebook Closes in on Linking Ads to Sales Across Devices (AdAge)… Retail Tech Meets Consumer Reality: Cracking the Consumer Path to Purchase Code (PYMNTS.com)…

What Local Marketers Can Learn From the Trials of Google Plus

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With Google’s recent announcement that Google Plus will be decoupled from YouTube and other services, industry watchers are predicting that this may be the beginning of the end for the social network. Here are a few lessons a local marketer might learn from the social network’s challenges.