News and Analysis

News & Analysis

Firefly, Mounting Ad Displays to Ubers, Comes Out of Stealth with $21.5M

by Kate Talerico Share this  
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Firefly, a new digital ad company, hopes to provide Uber drivers with another way to make money as they drive. The startup has quietly assembled a fleet of close to 1,000 Uber drivers in San Francisco and Los Angeles who have been mounting ad displays to the top of their vehicles.

News & Analysis

RhythmOne Introduces Linear TV Attribution Partnership with Placed

by Anna Kramer Share this  
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Marketing technology end-to-end platform RhythmOne announced an expansion of its relationship with attribution solution Placed this week, incorporating linear tv measurements into their already existing partnership.

News & Analysis

Google Local Services Reportedly Expand to Canada, Signaling Rapid Growth

by Joseph Zappa Share this  
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Launch in 2015 in Silicon Valley’s home court, Local Service Ads have since expanded to a whopping 90 markets in the U.S. and are now making their way abroad, where searches for local services are abundant.

Commentary

Commentary

How the Rise of Virtual Reality Could Impact Local Marketing

by Mike Boland Share this  
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With each passing tech revolution, response time diminishes while opportunity cost grows. Local media companies that were late to the consumer internet or the smartphone revolution already know this pain. With VR and AR, local startups will be more agile to experiment than larger incumbents.

Streets Ahead

Facebook Continues to Experiment in Local — But Its Focus Is Long-Term

by Damian Rollison Share this  
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The company isn’t trying to build a unified local search portal at all. Instead, they’re launching trial balloons, turning developers loose to experiment with the company’s local data in order to surface features and nuances that might eventually be useful as subtle additions to the Newsfeed…

Commentary

How the Rise of ‘Mobility as a Service’ Will Impact Local Marketing

by Lokesh Kumar Share this  
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Autonomous vehicles will put pressure on all kinds of players. The pressure will be felt not only by car manufacturers but all kinds of other industries including auto dealers, insurance companies and transit systems…

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News & Analysis

‘Indie’ Times of San Diego Marches Northward With Twin Site in Metro L.A.

by Tom Grubisich Share this  
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Digital media vet Chris Jennewein left Patch after the Aol sale, and returned to San Diego to launch the independent Times of San Diego. He is now a direct competitor to the Union-Tribune, and has started a twin regional site called MyNewsLa.com.

News & Analysis

Street Fight Daily: Why Uber Won’t Go Public For More Than a Year, The Disappointment of Zulily

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Uber Is Waiting to IPO (Inc.)… The Largest E-Commerce Acquisition Ever Is Actually a Disappointment (Recode)… In-Store Personalized Digital Display Pushes Purchases (eMarketer)…

Commentary

Why Social Recommendations Are Vital for Local Online Marketplaces

by Yoav Schwartz Share this  
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There can be little disagreement that building a word-of-mouth platform is difficult. But if social recommendations are the gold standard, why should we expect users to pick solutions that provide the convenience of scheduling and booking but lack the trust of word-of-mouth?

News & Analysis

Raise Report: Massdrop, Mogl, Kik, Zocdoc Score Robust Rounds

by Joseph Zappa Share this  
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Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include big votes of confidence for Revel Systems, Massdrop, and Peach.

News & Analysis

Street Fight Daily: Uber Nears $2B in Revenue, Twitter Ads Get More Reach

by Annie Melton Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Leaked Doc: Uber Nears $2 Billion in Revenue, Expects IPO in 18-24 Months (Recode)… Twitter Gives Promoted Tweets and Video Ads More Mobile Reach (AdWeek)… Facebook Has Taken Over From Google as a Traffic Source for News (Fortune)…

Case Studies

Case Study: Bubble Tea Shops Use Boosted Facebook Posts for Customer Acquisition

by Stephanie Miles Share this  
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Like many merchants, the team behind Boba Guys relies primarily on unpaid marketing campaigns for customer retention, using organic tactics like posting exclusives and inside news on social media. Ten percent of Boba Guys’ marketing is aimed at customer acquisition.

Commentary

Geofencing at Events: How to Reach Potential Customers Live and On-Site

by Alex Palmer Share this  
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Businesses have been taking a closer look at the potential for geofencing and proximity marketing for trade shows, events, and festivals. The technology offers some rich opportunities for interactive messages, and can ensure that promotions are especially relevant.

News & Analysis

Street Fight Daily: The Magnitude of Instagram’s API Switch, PayPal Acquires Mobile Commerce Startup

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why an Instagram Tweak Spells the Beginning of a Multibillion-Dollar Industry (Recode)… PayPal Makes Its First Acquisition After Splitting From eBay (Fortune)… Google Express Plans to Shut Down Its Two Delivery Hubs (Recode)…

Commentary

A New Political Campaign Methodology Connects Supporters With Localized Social Media

by Patrick Kitano Share this  
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It’s self-evident that campaigns should be promoted at local levels, where word-of-mouth buzz can truly happen within neighborhoods. As the 2016 national election approaches, campaigns have the opportunity to harness local social more directly than ever before.

Sponsored Content

Sponsored Content: Localizing Your Pay-Per-Click Campaigns

by Street Fight Native Studios Share this  
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After getting listed in online directories, setting up SEO-optimized websites, and creating profiles on popular social channels, running a PPC campaign is the next logical step for local business marketers. This post is part of a series on strategies in local digital marketing, sponsored by Mediative.

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