LBMA Podcast: WeChat Partners With Uniqlo, Square Teams Up With Apple

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Uniqlo’s Style Your Life campaign with WeChat; Kagulu tells everyone the value of your car; Verizon makes dumb cars a little smarter; Square partners with Apple for P2P payments; Shazam your vodka. Industry news about United Airlines, Macy’s Blue Bite and the Gap.

Top stories of the week

1. Uniqlo + WeChat = Style Your Life Campaign 9:10
2. Kagulu Price Scanner (Taiwan) 12:25
3. Verizon’s Hum – making dumb cars smart 15:55
4. Square + Apple Watch team up for P2P payment 21:00
5. Tapped Mobile + Corby Spirits (Absolut) + Shazam 26:25

LBMA Member Case Studies

1. United Airlines launches detailed indoor maps 32:45
2. Macy’s testing tablets + chutes 34:50
3. Blue Bite announces the Esca beacon 38:20
4. Gap Teams up with Virgin Hotels 40:00