News and Analysis
Foursquare Launches Self-Serve Audience Segments Accessible via The Trade Desk
Having pivoted from a location-centric social app of sorts to a location intelligence platform, Foursquare has positioned itself well to offer brands attributable marketing success and verified data points at a time when concerns about both data quality and privacy are as widespread as ever. Foursquare says it throws out about 80% of the third-party data it consumes, an act intended to preserve the quality of its largely first-party data store.
Loyalty Solution Narvar Acquires Kronos Care, Expands in Europe
Customer engagement and loyalty solution Narvar, which has tripled in size over the last year, announced on Tuesday its acquisition of Kronos Care, a fellow customer engagement startup founded in just 2017. The move will help Narvar conquer the European market, bolstered by the local expertise of the Paris-based Kronos.
Kroger CEO Offers Closer Look at Grocery Giant’s Tech Innovation at NRF 2019
Among Kroger’s latest innovation is a partnership with online grocer Ocado. Kroger is licensing Ocado’s technology—the only grocer in the United States to do so—in order to benefit from its digital-native mastery of automated warehouse operations and on-demand delivery. The company will be expanding its number of warehouses powered by Ocado’s technology in 2019.
Commentary
What the C-Suite Needs to Think About When It Comes to Delivering On-Demand
Today over 2 billion local deliveries are made annually in the U.S. And every delivery company that wants to remain competitive in this space must be able to offer an on-demand experience to their customers — whether it has its own fleet of drivers or uses independent contractors to provide its service. In a complicated […]
Latest Posts
Redpoint Ventures’ Dharmaraj: There Will Be Many Different Craigslists
“It’s about establishing trust and community. I think there will be many different Craigslists, each for your own local community. That’s where something big can be built in the local space — a Craigslist that’s organized by neighborhoods, rather than by cities,” said Redpoint Ventures partner Satish Dharmaraj about local “unicorns” waiting to emerge.
Street Culture: HR Strategies for Startups
Hiring isn’t rocket science. It’s pretty simple to create basic procedures that turn hiring into a standard company practice. But it does takes time and concerted effort. For Cat Hernandez, talent partner at investment firm Primary Venture Partners, it starts with making sure that everyone in the company is closely aligned with whatever the company is trying to achieve.
Openings and New Hires at Yext, Acquisio, and ServiceTitan
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Yext hires a slew of new executives, Acquisio brings on local marketing expert Sebastien Provencher as VP of product, and ServiceTitan appoints a new head of sales.
LBMA Podcast: Apple Buys Mapsense, Wycombe Wanderers Outfits Players with GPS Trackers, Zonetail Raises $2.3 Million
On the show: Apple buys Mapsense; Wycombe Wanderers outfits players with GPS trackers; Pokemon GO brings game to the physical world; Zonetail raises $2.3M; Where2GetIt becomes Brandify. Plus, news from Under Armour, Sports Authority, and MapMyFitness; Socialgist and Foursquare; and AdMobilize and Verizon.
6 Strategies for Segmenting Website Visitors for Real-Time Personalization
Marketing strategies like real-time website personalization have gone mainstream. But marketers still need help understanding the best ways to segment website visitors to get the most out of their personalization efforts. Here are six strategies from three top industry experts that detail how to segment site visitors for real-time personalization.
Street Fight Daily: Goldman Sachs’ Advertising Report, App Search Company Tests Mobile Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Goldman Sachs: Online Advertising About to Be ‘Fundamentally Restructured’ by Apple, Google, and Facebook (Business Insider)… App Search Engine Quixey Now Taking a Crack at Mobile Ads (Recode)… Shopify Partners with U.S. Postal Service to Woo More Retailers (Reuters)…
Same-Day Delivery: The Linchpin in the Battle for the Last Mile of Commerce
Consumers are more impatient and time-starved than ever. At least that’s the impression one could derive from the seemingly unending string of same-day delivery announcements from major retailers, restaurants, convenience-store chains, startup enablers, and technology companies. The driving force behind their renewed focus on ever-shorter delivery windows: conquering the elusive last mile of commerce.
How Hearst Newspapers Became the Leader in Its Peer Group
Under president Mark E. Aldam, Hearst Newspapers is going full bore on digital, creating in-house digital marketing services and betting big on programmatic advertising. In our interview, Aldam explains how Hearst has become a top performer in the still financially challenged newspaper industry.
Street Fight Daily: Mobile Wallets Can Guide Search’s ‘Next Moment,’ BuzzFeed Wants to Go Local
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Wallets, GPS and Beacons: How to Dominate the ‘Next Moment’ of Local Search (Search Engine Land)… BuzzFeed Is Planning to Enter the Local News Game in the U.K. (Nieman Lab)… Grubhub, DoorDash, and Caviar Hit with Worker-Misclassification Complaints (San Francisco Business Times)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Scaling Seasonal SEO Across Locations With AI Insights