News and Analysis
How Savvy Brands Are Getting Mobile Offers Into the Hands of Consumers
“For brick-and-mortar businesses, the focus on driving foot traffic through mobile couponing is even more important due to the convenience of online shopping. We see mobile coupon platforms becoming ubiquitous and affordable for even small businesses to create, design, and distribute their own coupons,” Katie Wilson, CEO of TapOnIt and a digital advertising veteran, tells our senior editor Stephanie Miles.
Urban Airship Acquires Accengage, Becomes World’s Largest Mobile Customer Engagement Company
Urban Airship, which serves Fortune 25 brands such as Adidas, BBC, and Vodafone, indicated that it would use the combined resources now at its disposal to expand the technical capabilities of its slate of mobile solutions. It will also take advantage of Accengage’s native expertise in the European market, particularly at a time when increased regulation on both sides of the Atlantic is underscoring the importance of strong policy and PR teams.
Commentary
What the C-Suite Needs to Think About When It Comes to Delivering On-Demand
Today over 2 billion local deliveries are made annually in the U.S. And every delivery company that wants to remain competitive in this space must be able to offer an on-demand experience to their customers — whether it has its own fleet of drivers or uses independent contractors to provide its service. In a complicated […]
Latest Posts
Street Fight Daily: Facebook Wants Your TV Ad Budget, Are Ad Blockers ‘Highway Robbers?’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Sheryl Sandberg Says Big Brands Should Spend Their TV Ad Budgets on Facebook (Adweek)… Ad Blocking Companies Are Like Highway Robbers, IAB Says (Wall Street Journal)… Instacart Hires Its First CFO (TechCrunch)…
Case Study: Coffee Shop Leverages Dayparting to Perk Up Afternoon Lull
Walk into any coffee shop in the late afternoon and you probably won’t have a problem finding an open table. That afternoon lull can be tough to overcome. At Sunshine Coffee Roasters in Northern California, owner Mike Doherty’s approach adds a shot of technology to established customer outreach tactics. He relies on his cloud-based POS system, ShopKeep, for the majority of his promotional work and business management.
Editor’s Take: The Apps vs. Browser Debate Is a Distraction
The venerable apps vs. mobile web debate continues to rage on but it is largely a distraction for local merchants. Business owners do need to understand the changing media landscape to make the most effective possible use of their limited marketing budgets, but their time and their dollars are better spent on marketing fundamentals rather than investing in the increasingly difficult and crowded race to acquire, retain, and monetize app users.
Street Fight Daily: Thumbtack Is Now a Unicorn, Amazon Leverages Existing On-Demand Workforce
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Thumbtack Becomes Latest Unicorn, Raises $125 Million at $1.25 Billion Valuation (Forbes)… Amazon Taps ‘On-Demand’ Workers for One-Hour Deliveries (Wall Street Journal)… Walmart Doubles Down on Online Grocery Shopping with Curbside Pickup (TechCrunch)…
Redpoint Ventures’ Dharmaraj: There Will Be Many Different Craigslists
“It’s about establishing trust and community. I think there will be many different Craigslists, each for your own local community. That’s where something big can be built in the local space — a Craigslist that’s organized by neighborhoods, rather than by cities,” said Redpoint Ventures partner Satish Dharmaraj about local “unicorns” waiting to emerge.
Street Culture: HR Strategies for Startups
Hiring isn’t rocket science. It’s pretty simple to create basic procedures that turn hiring into a standard company practice. But it does takes time and concerted effort. For Cat Hernandez, talent partner at investment firm Primary Venture Partners, it starts with making sure that everyone in the company is closely aligned with whatever the company is trying to achieve.
Openings and New Hires at Yext, Acquisio, and ServiceTitan
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Yext hires a slew of new executives, Acquisio brings on local marketing expert Sebastien Provencher as VP of product, and ServiceTitan appoints a new head of sales.
LBMA Podcast: Apple Buys Mapsense, Wycombe Wanderers Outfits Players with GPS Trackers, Zonetail Raises $2.3 Million
On the show: Apple buys Mapsense; Wycombe Wanderers outfits players with GPS trackers; Pokemon GO brings game to the physical world; Zonetail raises $2.3M; Where2GetIt becomes Brandify. Plus, news from Under Armour, Sports Authority, and MapMyFitness; Socialgist and Foursquare; and AdMobilize and Verizon.
6 Strategies for Segmenting Website Visitors for Real-Time Personalization
Marketing strategies like real-time website personalization have gone mainstream. But marketers still need help understanding the best ways to segment website visitors to get the most out of their personalization efforts. Here are six strategies from three top industry experts that detail how to segment site visitors for real-time personalization.
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