LBMA Podcast: Apple Buys Mapsense, Wycombe Wanderers Outfits Players with GPS Trackers, Zonetail Raises $2.3 Million | Street Fight

LBMA Podcast: Apple Buys Mapsense, Wycombe Wanderers Outfits Players with GPS Trackers, Zonetail Raises $2.3 Million

LBMA Podcast: Apple Buys Mapsense, Wycombe Wanderers Outfits Players with GPS Trackers, Zonetail Raises $2.3 Million

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Apple buys Mapsense; Wycombe Wanderers to have players outfitted with GPS trackers; Lipton’s “Taste the Brightside” campaign; Pokemon GO brings game to the physical world; Mapkin driving app; Member news and case studies from Under Armour, Sports Authority, and MapMyFitness; Where2GetIt (now Brandify); Socialgist and Foursquare; Zonetail; and AdMobilize and Verizon.

Top Stories of the Week:

1. Apple buys Mapsense 5:40
2. Wycombe Wanderers to have players outfitted with GPS trackers 11:15
3. Lipton’s “Taste the Brightside” campaign 14:45
4. Pokemon GO brings game to the physical world 17:50
5. Mapkin driving app 22:35

LBMA Member News and Case Studies:

1. Under Armour and Sports Authority team up around MapMyFitness 31:40
2. Where2GetIt becomes Brandify 33:10
3. Socialgist and Foursquare team up 33:50
4. Zonetail raises $2.3M 35:15
5. AdMobilize and Verizon partner for IoT integration 36:35