What the C-Suite Needs to Think About When It Comes to Delivering On-Demand
Today over 2 billion local deliveries are made annually in the U.S. And every delivery company that wants to remain competitive in this space must be able to offer an on-demand experience to their customers — whether it has its own fleet of drivers or uses independent contractors to provide its service.
In a complicated technological landscape that demands real-time results, everyone in the delivery business understands they need some kind of software solution to support their operations. However, most don’t realize what a pivotal piece of technology it really is for an organization. It needs to meet key requirements from almost every stakeholder in your business — from the C-suite of executives down to drivers and customers.
At Bringg, we recently put together a comprehensive buying guide for businesses that are considering researching this kind of technology. What we found is that each decision maker within the company has his or her own, unique pain points that need to be addressed.
Key Must-Haves for Corporate Stakeholders
CEO
As a CEO of any business, sustained and rapid growth is the number one KPI. When considering a technological solution to manage local deliveries, CEOs need something that supports rapid business expansion and quick entry into new markets.
Scalability is the keystone to growth, so whichever solution is chosen needs to be able to handle an infinite number of customers, drivers and transactions. Even for a small business, the groundwork must be in place for future expansion.
Comprehensive reporting of analytics across all business units is needed in order to facilitate accountability, and improved customer care, this is a must-have for CEOs.
COO
A Chief Operating Officer must look for a solution that ensures highly efficient and profitable delivery system. Additionally, they need to have complete visibility across operations and streamlined reporting.
When it comes to planning for future growth, COOs need to look for the flexibility to support future delivery models (fleet drivers, freelance drivers, hybrid, manual vs. automated assignments, etc.).
Optimization of all things is of major importance to COOs. As such, any delivery management solution should meet the needs of a COO to get feedback on drivers in order to optimize delivery teams.
As with any investment, there needs to be a measurable ROI to justify it. A delivery management solution, whatever it may be, must have the ability to prove ROI in the long run.
CTO
CTOs should look for a solution that offers a full set of functional modules that can be customized and implemented at will. These include real-time tracking, mobile app integration, dispatching, driver alerts, in-app messaging, etc.
Many large businesses have already-existing delivery management infrastructure. When looking for a technology for managing deliveries in the on-demand era, CTOs need something that has a simple set up, implementation and integration. It also needs to offers APIs for easily integrating with existing systems and provide support for third-party solutions within the ecosystem (payment, restaurant ordering systems, etc.).
While the needs of stakeholders are an important part of the decision process, there are a variety of other things that must be considered when researching technology to manage deliveries such as key features to look for.
Raanan Cohen founded Bringg in 2013 with the vision of changing the way businesses deliver in the on-demand era. He is a seasoned entrepreneur and is focused on enabling enterprises to level-up their delivery operations and provide their customers with the best delivery experience possible.
