News and Analysis
How Forward-Thinking Brands Are Leveraging Automation
Global brands—the kind that can afford huge teams of in-house marketers—are increasingly relying on marketing automation tools to manage triggered email campaigns, prioritize leads for sales, and leverage mobile campaigns across their customers’ journeys.
Here is how five top global brands are deploying automation to improve the way they interact with customers.
Report: Upon Unlocking Phones, People Flock to Social, Messaging
Anyone with a smartphone unimmune to our pervasive cultural addiction with digital communication will be unsurprised: It’s WhatsApp, Snapchat, and Facebook that currently capture most of the attention when we mindlessly unlock our mobile devices.
That’s according to media measurement company Verto Analytics, which released a report just this morning on the earliest part of the mobile journey: what happens right when we unlock our phones some 50 times per day.
Borrell Associates Names Jim Brown President
Borrell Associates, a firm that provides cutting-edge insight for the location marketing industry, announced a leadership change on Tuesday. Jim Brown, previously vice president of sales, will take on the role of president, partnering with Corey Elliott, newly minted senior VP of local market intelligence, to help steer Borrell into the future.
Commentary
How Online Lenders Can Refine Their Targeting of SMBs
The combination of doubling down on the minority of SMBs that are most likely to be receptive to capital and making it easy to engage these SMBs across on/offline channels with personalized, automated campaigns can make all of the difference.
Tech Takes the Battle for SMBs to Your Appointment Book
The unassuming calendar is emerging as a multi-billion-dollar gateway for companies trying to capitalize on the giant business of processing payments for small and medium-sized businesses.
How Automotive Marketing Is Evolving in the Digital Age
Car dealerships are an appealing target for hyperlocal media and suppliers of digital marketing technology and services. They’re relatively big spenders compared with many local businesses, and they’re adopting digital marketing faster than most.
Latest Posts
LBMA Podcast: Kantar Shopcom and 4INFO Team Up, Tapad Partners with VisualDNA
On the show: Kantar Shopcom and 4INFO team up; Tapad partners with VisualDNA; JCDecaux Star Wars OOH campaign; Placester raises $27 million; Beretta showcases its new i-Protect bluetooth gun; Brazil’s L&PM Editores prints books that double as subway tickets. Plus, news from Airbnb and MLSE; Royal Caribbean; TCS and Loctronix; and Loblaws.
Openings and New Hires at Sears, Uber, and Yext
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Sears snags the former CMO of Restaurant.com, Uber lands a Google product veteran, and Yext hires a sales executive for small business and partner channels.
Street Fight Daily: Uber’s $62B Valuation, Nextdoor’s New On-Demand ‘Casual Labor Exchange’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Valuation Put at $62.5 Billion After New Investment Round (New York Times)… Nextdoor Is the Lastest Company to Enter On-Demand Services (BuzzFeed)… Why a Remote Work Policy Is Worth Considering (Street Fight)…
5 Geofencing Tools for Customer Acquisition
Marketers increasingly are using geofencing and proximity marketing to send push notifications to existing customers located at specific events or landmarks. However, this technology still isn’t being used to its full potential as a new customer acquisition tool. Here are five examples of platforms that marketers can use to deliver offers to nearby mobile users, with the ultimate goal of promoting new customer acquisition.
On-Demand and Deep Linking Becoming More Deeply Linked
The worlds of on-demand and deep-linking took another step closer when ride-sharing giant Uber announced a new mechanism for app developers to incorporate a button for users to request an Uber driver. Expect to see more of this kind of app integration among on-demand services, giving the market leaders greater scale and distribution.
Street Fight Daily: Yahoo’s Advertising Woes, Starbucks Launches Delivery Service with Postmates
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Struggles as an Afterthought to Advertisers (New York Times)… Starbucks Launches Delivery Service in Partnership with Postmates (TechCrunch)… On-Demand and Deep Linking Becoming More Deeply Linked (Street Fight)…
How Multi-location Brands Can Keep Up with the Push for On-Demand
In the era of UberRUSH, Postmates, DoorDash, and others, every business with an in-house delivery fleet is feeling the pressure to provide the same kind of on-demand delivery experience. The driving force behind the demand for on-demand is time, or the perceived lack thereof. Consumers have shown they will pay a premium to save it.
Mobile-mentum Continues into Cyber Monday
Cyber Monday was one for the record books. U.S. shoppers spent nearly $3 billion through digital channels, making it the single largest online sales day in history, according to Adobe, and continuing a string of firsts this holiday season. Mobile continued to display strong momentum from the holiday weekend in driving website traffic and sales.
Street Fight Daily: Yahoo to Discuss Selling Internet Business, Google’s New Pinterest-Like Feature
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Board to Weigh Sale of Internet Business (Wall Street Journal)… Google Turns Image Search into Pinterest with New ‘Collections’ Feature (TechCrunch)… Uber Teams with Enterprise to Let Drivers Rent Cars for Ride-Sharing (Denver Business Journal)…
Case Study: Restaurant Increases Visit Frequency with Mobile Ordering Option
Cold-calling techniques have a notoriously low success rate for hyperlocal vendors trying to onboard new merchants, but it was an unsolicited drop-in that led to The American Grilled Cheese Kitchen’s successful three-year relationship with ChowNow, an online ordering system and marketing platform for restaurants.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem