Borrell Associates Names Jim Brown President

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Borrell Associates, a firm that provides cutting-edge insight for the location marketing industry, announced a leadership change on Tuesday. Jim Brown, previously vice president of sales, will take on the role of president, partnering with Corey Elliott, newly minted senior VP of local market intelligence, to help steer Borrell into the future.

“Colby Atwood and I have guided the company from its formation 18 years ago to two acquisitions in 2006 and 2010,” said CEO Gordon Borrell. “It has a great deal of potential to grow even more in the coming years, and we’re confident that both Jim and Corey are the ones who can make that happen.”

Brown joined Borrell in 2011 as a sales director. He touts over two decades of experience in selling and will bring his talent to Borrell’s effort to further expanding use of its ad-tracking product, Compass. Hundreds of companies, including Hearst, Tribune, and Gannett, use Compass, which Borrell is bent on improving this year.

Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]