A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Yahoo Struggles as an Afterthought to Advertisers (New York Times)
While Yahoo was treading water, younger companies like Google and Facebook were zipping ahead, riding a huge wave of advertiser interest in digital media. Now Yahoo is an afterthought in many ad budgets, and as its board holds its annual strategy review this week and considers selling all or parts of the company, there is no obvious way to fix that problem.
Starbucks Launches Delivery Service in Partnership with Postmates (TechCrunch)
Making good on an announcement from this March, Starbucks and Postmates have now teamed up to launch a pilot program that will see the on-demand delivery startup powering deliveries for the coffee chain.
On-Demand and Deep Linking Becoming More Deeply Linked (Street Fight)
Noah Elkin: The worlds of on-demand and deep linking took another step closer yesterday when ride-sharing giant Uber announced a new and easier mechanism for app developers to incorporate a button for users to request an Uber driver. Expect to see more of this kind of app integration among on-demand services, giving the market leaders greater scale and distribution.
Big Thinking/Rethinking Groupon: Local Onliner Talks with CEO Rich Williams (Local Onliner)
“We’re doubling down [on local] in every way,” said Groupon CEO Rich Williams, calling it the company’s “core mission.” Indeed, Groupon’s “people investment” to support local deals constitutes more than half of its 10,0000 employees. Local is so fragmented that “merchants need a higher touch model,” Williams said. A lot of the effort will be to keep driving local discovery.
Snapchat Positions Itself as Breaking News Platform with San Bernardino Coverage (Mashable)
Snapchat ran a story on the San Bernardino mass shooting Wednesday, providing its 100+ million users with updates and images from people at the scene. Snapchat typically runs a local Los Angeles story every day (it also runs one in New York City and London), allowing users to contribute their own photos and videos, but made the San Bernardino story available to everyone in the U.S., a first for the company.
5 Geofencing Tools for Customer Acquisition (Street Fight)
Marketers increasingly use geofencing and proximity marketing to send push notifications to existing customers located at specific events or landmarks. However, this technology still isn’t being used to its full potential as a new customer acquisition tool. Here are five examples of platforms that marketers can use to deliver offers to nearby mobile users, with the ultimate goal of promoting new customer acquisition.
Wayfair May Be the Fastest-Growing Ecommerce Player This Holiday (BostInno)
Amazon may have become an unbeatable number one in ecommerce, but Wayfair, the Boston-based home goods e-tailer, is proving itself to be a more important rival than ever this holiday: The company saw the largest year-over-year increase in Black Friday sales of any online retailer.
Number26, the Peter Thiel-Backed Mobile Banking Startup, Expands Across E.U. into Six New Markets (VentureBeat)
Founded in Berlin almost three years ago, Number26 offers “mobile-first” bank accounts and wants to distance itself from the turgid bureaucracy of traditional banking, instead offering a slick, speedy, real-time experience built for the smartphone age.