News and Analysis
Report: Fake Google Maps Listings Ensnare Consumers, Harm Legitimate Businesses
“Chronic” local listings fraud on Google Maps, where con artists pose as handymen and other local service providers, sometimes stealing the names of legitimate operations, is endangering consumers and sucking business away from viable local businesses, the Wall Street Journal reported.
As Google seeks to prop up its lucrative but “cresting” search business and consolidate its lead in local, the tech giant is struggling to address the fraud issue and perhaps even to care about it.
OOH Emerges as Strong Digital Channel for CPGs
Consumer-packaged goods shoppers trust out-of-home advertisements more than those delivered on any other channel, a new report on CPGs and advertising from Vistar Media and MFour indicates. Fifty-three percent of consumers say they trust the content in OOH ads, more than any other single medium.
B2B Video Marketing Grows Up, Getting Briefer and Garnering More Attention
The standards for B2B video marketing are rising as marketers get the hang of the hottest, no longer so new medium. Marketers are learning to keep things short and sweet, decreasing the average video length from six to four minutes from 2017 to 2018, and audiences are tuning in longer, Vidyard reports in its annual video in business report.
Commentary
Survey: Merchants Gain Social Media Sophistication, Rate it Most Effective Tactic
Over the past several years, Street Fight has seen these local merchants shift their marketing budgets away from traditional media like newspapers, print Yellow Pages, and local broadcast towards digital marketing and media. That trend continues in a new survey that we conducted earlier this year.
Latest Posts
‘Indie’ Pureplays Capitalize on Newspaper Turmoil in Big SoCal Markets
As founder of the independent pureplays Times of San Diego and My News LA, Chris Jennewein is going up against Tribune Publishing, owner of the San Diego Union-Tribune and the Los Angeles Times, both once-reigning print dailies that are trying to make a comeback in the crowded digital space.
Case Study: Using Digital Coupons to Generate Calls
In today’s competitive landscape, digital marketing firms are honing their sales pitches and investing in innovative new technologies to stand out from the pack. But when Don Fuller’s Appliance Repair co-owner Lisa Fuller evaluates a vendor, she looks at something that’s harder to quantify — sincerity.
Street Fight Daily: Tim Armstrong’s AOL Goals, Square Launches New Payments Tools
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AOL’s Tim Armstrong Aims to Build Digital-Ad Empire at Verizon (Wall Street Journal)… Square Has a New Growth Hack to Increase Its Payment Processing Volume (Recode)… Car-Pooling Helps Uber Go the Extra Mile (New York Times)…
Case Study: Law Firm Uses Social Channels to Amplify Messaging to Prospects
“Marketing for law firms generally is something that not even 20 years ago was considered somewhat taboo,” Mike Mellor says. “The folks in law firms have had some catching up to do in regards to driving cultural change and getting attorneys comfortable with the concept of marketing and new business development.”
9 Killer Location Features for Retailer Mobile Apps
Retail apps have a reputation for being bulky and unnecessary, and for taking up space on consumers’ phones without delivering enough benefit. Going forward, the key for retailers looking to gain traction with their branded mobile apps will be integration with more location-based components.
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Beyond Likes: Win Hearts with Emotional Marketing