News and Analysis

German Tech Provider Bosch Developing 3D Displays for Cars

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In the long run, this technology could pave the way toward an even more connected car. That means local advertising that could collect more data on user habits and lead drivers toward local businesses when they are on the go. As autonomous vehicles grow more common and sophisticated, the 3D displays could also be used for entertainment or other yet unseen purposes to enhance the auto experience of the future.

FedEx Stops Ground Deliveries for Amazon, Signaling Delivery War to Come

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For FedEx as for the many other companies and industries Amazon has decimated over the past 20 years, the problem in confronting Amazon may turn out to be one of margins. While FedEx needs a profitable delivery business to survive, Amazon can afford to lose money on delivery and make it up with relatively free-flowing profits from Amazon Web Services and its booming ad business.

In fact, Amazon can afford, thanks to the faith and generosity of investors, to make no profits at all. No easy task, competing with that.

Marijuana Advertisers Chart Uncertain Territory with Laws in Flux

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Could running ads for cannabis products put digital publishers in the crosshairs of federal regulators? It’s a question that more and more publishers are asking, even as marijuana legalization continues to spread across the U.S.

In a bid to help businesses in the cannabis industry understand what is, and isn’t, legal from an advertising perspective, Dash Two released its own guide to marijuana advertising laws. The company says it will keep its guide updated as the laws continue to evolve.

Commentary

Could Chipotle Have Saved Millions of Dollars By Taking Online Reviews More Seriously?

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If done right, online reputation management can act as an early warning system for multi-location businesses, and can ultimately prevent long-term brand damage and reduce the risk of decreasing profits.

A Look at Google’s ‘Quality Rater Guidelines’ Over Time: How to Put Information Into Action

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Google is vague on a lot of things, but every now and then we get a glimpse into what the search giant values and deems important — as we do in the recently updated Quality Rater Guidelines.

Frustration With Digital Marketing Vendors Boils Over for One SMB

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If it’s possible to distill the 30 million small business owners in the U.S. into a single persona, Marc Reisner strikes our columnists as a great candidate: “Marc has been disillusioned by past performance and that poor performance has understandably tarred the entire industry with the same brush.”

Latest Posts

Openings and New Hires at Empyr, Matchcraft, xAd and CBS Local

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Ninth Decimal, Factual, and Promoboxx.

Street Fight Daily: New York Times Enters Food Delivery, Yelp’s Plans for Growth

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New York Times Goes for Literal Snackable Content with Meal Delivery (Mashable)… More Than 146 Million People Have Used Yelp This Year (Eater)… Drawbridge Raises $25M As It Takes Its Cross-Device Tech Beyond Advertising (TechCrunch)…

How SMBs Can Take Advantage of Location in Paid Search Campaigns

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One theory among local agencies is brick-and-mortar merchants haven’t been as successful with paid search because they aren’t taking advantage of location targeting capabilities. Here are eight way that local merchants can take better advantage of location in these campaigns.

Native Ads Compete With News for Audiences’ Attention — And Get It

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A new Tow-Knight Center for Entrepreneurial Journalism study find news publications tipping their revenue funnel toward native advertising. What caught my eye had nothing to do with dollars. It was all about how sponsored content could connect with readers as much as “news.” And sometimes maybe more.

Street Fight Daily: Brick-and-Mortars Crushed by Online Costs, Instagram Tests Profiles for Businesses

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Online Operating Costs Are Crushing Brick-and-Mortar Retailers… Instagram is Testing a Facebook-Like Profile for Businesses: Here’s What it Looks Like… AT&T Unwinds Web Alliance With Yahoo (Wall Street Journal)…

Street Culture: Collective Employee Mindset = Shuffleboard at Nextdoor

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“One hundred and eighteen people is not a lot, but corralling those opinions is a more difficult task,” said Margie Mader-Clark, the company’s VP of human resources. “It’s about a stewardship of culture, taking care of it, making sure the negative aspects go away as early as possible.”

Belly’s LaHive: Beacon Tech ‘A Little Bit Overhyped’

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The company’s CEO says that he considers beacons “an additional channel of communication so that businesses can identify when customers are inside a store and target them with special offers,” but he doesn’t see location-based tech and loyalty programs going hand-in-hand.

Street Fight Daily: Uber Gets Merchants to Pay for Rides, Shopify Teams Up with Postmates

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Offers Gets Merchants to Pay for Rides… More Than 21,000 Businesses Can Now Add Same-Day Delivery Through Postmates… Vacation Rental Startups Attract $100 Million in Funding So Far This Year…

Will Phone Calls Survive the Chatbot Apocalypse?

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The trillion dollar question is if this emerging chatbot technology will annihilate the phone call. Though I’m bullish on messaging and chatbots, the answer to that question is likely no.

6 Customer Analytics Solutions for Restaurants

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The restaurant industry may be better positioned to take advantage of big data than almost any other vertical. Here are six examples of data platforms that restaurants can use for both sales and service optimization.