News and Analysis
Marijuana Advertisers Chart Uncertain Territory with Laws in Flux
Could running ads for cannabis products put digital publishers in the crosshairs of federal regulators? It’s a question that more and more publishers are asking, even as marijuana legalization continues to spread across the U.S.
In a bid to help businesses in the cannabis industry understand what is, and isn’t, legal from an advertising perspective, Dash Two released its own guide to marijuana advertising laws. The company says it will keep its guide updated as the laws continue to evolve.
How Americans Shop Today
All industries—apparel, grocery, electronics—are affected differently by the move to e-commerce, and consumers are turning to new options, including social marketplaces, disrupting what we typically think of as digital shopping. Here are some insights on major market changes, including the key to Amazon’s dominance, the industries flouting the turn to e-commerce, and a curious preference among millennials, from a recent survey of 1,000 consumers by Signs.com.
6 Companies Reimagining Last-Mile Delivery
There’s a renewed push in Silicon Valley to tackle last-mile delivery. The use of autonomous vehicles, drones, and artificial intelligence is what more and more vendors are pushing for. Last-mile delivery is the most expensive part of shipping, and increasing fees mean prices are only going higher. The company that can get goods from a transportation hub to the customer’s doorstep in the shortest amount of time will win the retail game, and technology firms are hoping that their innovative solutions will be the answer that retailers are looking for.
Here are six examples of companies that are working to innovate in the last-mile delivery space.
Commentary
Charting Google’s Shifting Priorities in the New Local Search Survey
For many years, Physical Address in City of Search was the most important ranking factor, but it has now been overtaken by Proximity of Address to the Point of Search (Searcher-Business Distance). As such, the canonical local search use case has become a mobile user searching for a business nearby his or her current location.
The Current State of Google Maps — Fake News, Fake Reviews
“It’s incredible to me that given all of Google’s focus on new local products that they are still getting some of the basics wrong,” Mike Blumenthal tells David Mihm. “People who rely on Google more and more to find local businesses need to know that the fundamental metric of the business quality, reviews, is fair and well policed.”
Latest Posts
Swirl Looks to Close the Digital Divide Between E-Commerce and Physical Stores
Pushing back against a shifting tide and changing consumer behavior won’t be easy, but executives at in-store digital marketing technology provider Swirl believe they can change the way consumers shop. Hilmi Ozguc, Swirl’s CEO, says the key will be arming physical retailers with the same datasets as e-commerce giants.
ClipCall Uses Mobile and Video to Help Consumers Connect With Home Service Providers
Lots of companies have taken a whack at the local home services space — from Angie’s List to a raft of startups. ClipCall, which came out of beta in January and will present t Street Fight summit West on June 7th, relies on customers using the company’s app to record video of a job they need doing and then sends that video out to nearby experts.
Street Fight Daily: Google to Introduce Echo Rival, Amazon to Open More Stores
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google To Introduce its Voice-Activated Home Device… Amazon To Open More Brick-and-Mortar Stores, Beef Up Prime Services… ClipCall Uses Mobile and Video to Help Consumers Connect with Home Service Providers…
Street Fight Daily: Product Ads Come to Google Image Search, Weighing Bots’ Promise
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Product Listing Ads Officially Launch in Image Search… MCX, the Big Retailer Answer to Apple Pay, Announces Layoffs and Another Product Delay… Amazon Launches Restaurant Delivery in Manhattan with More Than 350 Eateries
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation