News and Analysis
Triller App Sets Its Sights on Taking Over TikTok
A US-based music video platform and TikTok rival ‘Triller’ got a $28 million investment from Proxima Media and seems to have handed a stake in its business to all three major labels.
According to a report in the Wall Street Journal, Triller is potentially valued at $130 million. Warner Music Group, Universal Music Group, and Sony Music Entertainment each own a minority piece of the platform. In a press release announcing the $28m raise, Triller said that the new funds will fuel growth and product enhancements and that it has its sights set on overtaking competitor TikTok.
6 Marketing Automation Solutions for Cannabis Businesses
The cannabis vertical is filled with dispensaries, laboratories, growers, manufacturers, and on-demand delivery services. More broadly speaking, the industry is comprised of plant-touching businesses (growers, processors, dispensaries) and ancillary businesses (delivery apps, payment processors, technology solutions). What businesses in both of these categories rely on is marketing to attract and retain customers, which helps to explain why the number of marketing automation solutions for cannabis businesses is growing so quickly.
Here are six examples of marketing automation platforms aimed at the cannabis industry.
To Meet Consumer Demands, Automotive Marketing Goes Vertical
While customer feedback is coming in from every direction, the automotive industry has done a better job of funneling reviews into vertical-specific platforms than some other industries. Large auto retailers like AutoNation are making major data stack investments, while others are working to improve their online ratings and reviews by engaging more frequently on sites like Facebook and Yelp as well as on automotive-specific platforms like Cars.com and Edmunds.
Commentary
Making Sense of Posts in Google’s SMB Product Portfolio
“In local, most businesses do not have a transaction so Google wants to control the action,” Mike Blumenthal tells David Mihm. “If they can sell an ad, great, and if not then they take credit for a click or a call, driving directions or response to a CTA (and gather the data of those activities).”
Latest Posts
5 Locally-Focused Meal-Kit Delivery Vendors
Meal-kit delivery services are a segment of the food market that’s expected to grow to between $3 and $5 billion over the next decade. Companies deliver individually wrapped ingredients, along with plain-simple recipes, to their customers’ doors for a premium price. Here are five examples of meal-kit vendors taking a localized approach.
Targeted Ads Can Miss Targets — But They Still Keep Coming
Over the past few weeks, I’ve received a barrage of ads for storage centers in St. Louis despite the fact that I live in South Carolina. I’m also seeing ads reminding me to “finish your trademark” event though I’m not interested in trademarking anything. I asked experts about why mis-targeted (and wasteful) ads like these persist, and what the ad industry is doing about them.
Street Fight Daily: Facebook Tracks Offline Commerce, Uber Seeks $2 Billion In Leveraged Loans
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Taps GPS, Square to Track Your In-Store Visits and Purchases… Uber to Raise Up To $2 Billion in Leveraged-Loan Market… Pinterest Takes a Page from Facebook’s Playbook and Steps Up Its Ad-Targeting Game…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Authentic Storytelling: Real-Life Scenarios Showcase Brand Values and Build Trust