Street Fight Daily: Uber Partners with Factual, YouTube Lends Hand to SMBs

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Why Uber, Apple, and Facebook All Want Data From This Startup (Inc.)
Apple’s Maps app uses it. Facebook relies on it for location tagging. And now it will help power Uber’s services. Factual, a behind-the-scenes tech startup in Los Angeles with a monstrous collection of data, has become the go-to source powering some of the Internet’s most popular location-based apps.

YouTube Starts Producing Free Video Ads for Small Businesses (Variety)
YouTube wants to lure in more small businesses as advertisers, and it’s giving away free professional video shoots to do so: The Google-owned video site launched a new program Wednesday to produce free professional video ads for small businesses that commit to spend at least $150 of their ad dollars on YouTube.

Placed Connects Voting Patterns to In-Store Visits (Street Fight
According to a new study by the location analytics firm Placed, there was zero overlap in the most popular businesses for Trump and Clinton supporters to visit. In order to come up with these results, Placed tracked the offline behavior of roughly two million opted-in consumers.

Market for Uber and Lyft Remains Largely Untapped (Business Insider)
Only 15% of Americans have tried a ride-hailing app, like Uber or Lyft, according to a 2016 PEW Research survey. What’s more, of the 15% who have used them, only 17% use them daily/weekly.

Targeted Ads Can Miss Targets — But They Still Keep Coming (Street Fight)
Tom Grubisich: Over the past few weeks, I’ve received a barrage of ads for storage centers in St. Louis despite the fact that I live in South Carolina. I’m also seeing ads reminding me to “finish your trademark” event though I’m not interested in trademarking anything. I asked experts about why mis-targeted (and wasteful) ads like these persist, and what the ad industry is doing about them.

New Survey Shows Google Maps Favored by 70 Percent of iPhone Users (Search Engine Land)
A year ago at WWDC, Apple CEO Tim Cook said that Apple Maps were being used 3.5x more than “the next leading mapping app” (Google Maps) on the iPhone. But a new survey of just over 2,000 U.S. adults from Fluent argues that Google Maps is the favorite mapping app for both Android and iPhone users.

AirBnB Secures $1 Billion From U.S. Banks to Fund Growth (Skift)
AirBnB secured a $1 billion debt facility from some of the largest U.S. banks to help the home-sharing company develop new services and fund growth initiatives, people familiar with the matter said. The financing gives Airbnb more money to spend on global growth strategies and expansion beyond home-sharing.

Pew’s 2016 News Media Report is a Tough Read for Journalists (TechCrunch)
The Pew Research Center’s latest annual State of the News Media report underlines how successful technology giants continue to thrive on digital ad profits while traditional news media outlets struggle for sustainability. The irony is that the journalism ‘product’ routinely passed around as ‘content’ is keeping users engaged on tech platforms. Nieman Lab: The State of the News Media 2016: Mobile Continues Its Takeover.

The Case for Optimism at Tronc (Poynter)
Anne Vasquez: I’m betting on Tronc and any other news organization willing to shake up the status quo in service of its journalism. If only there were more tech entrepreneurs like Michael Ferro and The Washington Post’s Jeff Bezos willing to invest in the survival of an independent press to leverage our credibility in a crowded media space.

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