Street Fight Daily: Uber Pouring Profits into China, How Siri Third-Party Dev Works

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Profitable in Most Markets, Uber Is Spending Big to Win China (Business Insider)
Uber CEO Travis Kalanick said the company is making money in North America, Australia, and its EMEA (Europe, Middle East, and Africa) region. “Profitable” in this case means Uber is taking into account all general and administrative costs, but excludes interest and tax. However, whatever “profits” Uber is generating are going right back into the unprofitable markets, notably, Asia. Skift: Why Uber continues to burn through all of its cash. Business Insider: UberEATS gets off to a rocky start in London.

Here’s How Siri Will Work for Third-Party Developers (The Next Web)
In iOS 10, Siri will be able to do a lot more than just answer simple questions. Developers can now utilize something called SiriKit for their apps and extensions, and here’s how it works.

5 Locally-Focused Meal Kit Delivery Vendors (Street Fight
Meal-kit delivery services are a segment of the food market that’s expected to grow to between $3 and $5 billion over the next decade. Companies deliver individually wrapped ingredients, along with plain-simple recipes, to their customers’ doors for a premium price. Here are five examples of meal-kit vendors taking a localized approach.

PinMeTo Lets National Brands Automate Updates to Local Facebook Pages (TechCrunch)
Malmö, Sweden-based PinMeTo is a location marketing platform launching a nifty new feature today that aims to make it infinitely easier for major brands to maintain a local presence on Facebook by somewhat automating the creation and updating of multiple local Facebook pages.

Washington Post Puts Branded Content on Facebook Instant Articles (Observer)
Taking advantage of Facebook’s recent policy change, The Washington Post has begun publishing branded content on Facebook’s Instant Articles platform, the newspaper announced Thursday.

Raise Report: Fresh Funding for YotPo, Amplitude, When I Work (Street Fight)
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Recharge, ShipBob, Qloo, and Performance Horizon.

Facebook Offline Conversion and Site Metrics: Use With Caution (Forrester)
Tina Moffett: On Tuesday, Facebook announced new solutions for businesses to drive people to their stores and measure the amount of store visits and in-store sales following their Facebook mobile ad campaigns. Before breaking out the bubbly, let’s break down Facebook’s new measurement capabilities, and evaluate what it means for marketers.

Brief Change Suggests Local SEO Ranking Factors Are Different for Branded Queries (Search Engine Land)
What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighed differently for each? Columnist Joy Hawkins shares her observations.

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