News and Analysis
What Search Behavior During Covid-19 Means for Healthcare Marketers
The headlines are everywhere. Open any newspaper, and you’ll see story after story about coronavirus and its impact on American society. But new data on consumer search behavior shows Covid-19 isn’t the only healthcare topic on people’s minds right now.
In an analysis of consumer search trends during the coronavirus pandemic, a team from the healthcare provider scheduling and search platform Kyruus found that search terms seemingly unrelated to Covid-19, such as “diabetes,” “cancer,” and “depression,” continue to rank more highly than those associated with the virus.
As Agencies Feel the Squeeze, Covid-19 Reshapes the Martech Industry
One in four small businesses has temporarily shut down, and 43% believe they have fewer than six months until permanent closure is unavoidable. With the small business community in panic mode, budgets for digital marketing have been slashed, and agencies are feeling the pinch.
“Everyone has been in panic mode, and rightly so. Businesses are worried about who might have to be furloughed [or] laid off, getting their PPP loans, what kind of regulations do they need to comply with, [and] what their contingency plans are for keeping any amount of revenue coming in,” says Simon Schwartz, founder of Locasaur. “Businesses are not interested in being pitched new marketing tech.”
5 Retail Tech Solutions Keeping Shoppers Safe During Covid-19
Beacons, sensors, security cameras, and touchless payment solutions are all being used in ways they haven’t been before. Technology vendors are even changing up their offerings, or in some cases pivoting altogether, to better serve the retail market during this ongoing pandemic.
Here are five examples of technology providers offering innovative solutions for enhanced social distancing and improved shopper safety during the Covid-19 outbreak.
Commentary
Why CMOs Will Be the Most Important Executives in 2018
To today’s consumer, products and brands are plaited into a single entity. Thus, a company’s “product” now encompasses a consumer’s brand perception, interaction with its products, and affinity for its communities.
‘SMB OS’: Expanding the Local Pie
SMB OS isn’t a new concept, though it’s now emerging and crystallizing in new ways. Advancing it are supporting technologies like cloud computing, mobility and cash-flow friendly SaaS pricing. Much of this trickles down from enterprise world, as it often does.
Will 2018 Be a Tipping Point for Voice?
“There may only be 6-7 ‘commands’ that we use regularly with voice, though I’m willing to bet that as people get more and more accustomed to the interface, the horizon of possibilities expands,” David Mihm tells Mike Blumenthal in their biweekly column.
Latest Posts
The Fight For Leads: Healthcare Marketing
Sponsored by CallRail: Healthcare marketers are relying more heavily on a combination of established platforms for call tracking, paid search, and content marketing via social media to educate potential patients.
Street Fight Daily: Guardian to Sell Its Data, What Facebook’s Marketplace Lacks
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Guardian Moves to Separate Data from Inventory, with Monetization Model to Follow… Salesforce is Acquiring Krux to Boost its Data Management Capabilities… What Time Learned From the Small Sites It Acquired…
Smaato CEO: ‘Location Tells Much More About a User Than Anything Else’
The company recently rolled out a demand-side platform that helps companies such as Yahoo, AOL, and Google choose which traffic they want to buy from ads. We caught up with Ragnar Kruse to talk about how location and emerging technologies are shaping the future of advertising.
6 POS Systems Designed With Restaurants in Mind
Forty-three percent of restaurant industry professionals say they plan to upgrade their restaurant technology within the next year, and 22% say they will in the next six months, meaning this could be a major period of growth for POS solutions focused on the restaurant industry.
Street Fight Daily: Gannett Purchase of Tronc Imminent, Facebook Launches Its Own Craigslist
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Gannett Deal to Buy Tronc is Likely Imminent… Facebook Launches Marketplace, a Friendlier Craigslist… Marketers Try to ‘Close the Loop’ On Customer Retention…
Street Culture: How RetailNext’s Growth Is Driven by Diversity
As the company has grown, according to CEO Alexei Agratchev, it has experienced two “productivity peaks,” where fewer people are doing a huge amount of work. Then new hires are brought on, and the productivity stays about the same for a few months as the growth potential is realized. This can be a frustrating cycle to manage.
Case Study: Aerial Entertainment Company Turns Late-Night Web Browsing Into Booking Opportunities
kayla Dyches has been able to capitalize on her unique line of work to get free press in local publications, but still says the best way to promote her upcoming classes is still with paid online advertising. She runs paid ads on Facebook and Instagram every two to three months to promote her circus arts classes.
LBMA Podcast: Belly, Purple, and Facebook’s Dynamic Radar
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Dixie’s Deadzone Diner, Oakley’s RADAR, Barbie’s IoT Dreamhouse, Tinder STACKS, SweetIQ, Absolut Vodka + Lyft.
Street Fight Daily: Majority of Consumers Will Pay for Same-Day Delivery, Google Expands Waze
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Most U.S. Digital Buyers Would Pay for Same-Day Delivery — If They Need It… Google Quietly Expands Ride-Sharing Service… Chute Launches Service for Brands to Find and Manage Influencers…
Yext Integrates With Uber as Local On-Demand Becomes More Ubiquitous
With the new integration, clients of Yext’s Location Cloud for listings and local site management can let their customers book an Uber ride to their store from a local website, app, or email campaign via a “Ride with Uber” button. Once the customer catches a ride, the business can show an offer or other information to the rider.
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