Street Fight Daily: Gannett Purchase of Tronc Imminent, Facebook Launches Its Own Craigslist

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Gannett Deal to Buy Tronc Is Likely Imminent (Politico)
Ken Doctor: Gannett’s long quest to buy the newspaper company known as Tronc is nearing the finish line. Sources say that asset purchase agreement drafts have been exchanged by Gannett and Tronc.

Facebook Launches Marketplace, a Friendlier Craigslist (TechCrunch)
Facebook Marketplace lets you browse a relevancy-sorted feed of things to buy from people who live nearby, and quickly list your own stuff for sale. Integration with Facebook Messenger lets you haggle or arrange a meet-up, and you know more about who you’re dealing with than on anonymous sites like Craigslist thanks to Facebook’s profiles. Digiday: Some publishers appear to be cooling on Facebook Instant Articles

Smaato CEO: Location Tells Much More About a User than Anything Else (Street Fight)
The company recently rolled out a demand-side platform that helps companies such as Yahoo, AOL, and Google choose which traffic they want to buy from ads. We caught up with Ragnar Kruse to talk about how location and emerging technologies are shaping the future of advertising.

Marketers Try to ‘Close the Loop’ On Customer Retention (eMarketer)
One result of the increasing recognition of customer retention’s benefits is an increase in spending on the tactic by many organizations. A January 2016 study by Totango, for example, found that more than 50% of software-as-a-service (SaaS) professionals it polled worldwide in January 2016 planned to increase customer retention-related spending in areas like staffing, technology and retention programs.

6 POS Systems Designed with Restaurants in Mind (Street Fight)
Forty-three percent of restaurant industry professionals say they plan to upgrade their restaurant technology within the next year, and 22% say they will in the next six months, meaning this could be a major period of growth for POS solutions focused on the restaurant industry.

Google, Lagging Amazon, to Unveil Answer to Echo on Tuesday (New York Times)
On Tuesday, Google is expected to finally unveil its answer to the Echo, alongside new smartphones and tablets. Given the newness of the market for artificially intelligent home gadgets, Google has plenty of time to close the gap with Amazon.

There’s No Reason Not To Be Bullish on AdTech (AdExchanger)
Allison Schiff: Private ad tech companies are going public, public ad tech companies are coming off the market, private equity is getting acquisitive – and it’s all part of the natural order and an overdue market correction.

Costco CFO: Strong Loyalty Program Doesn’t Immunize Company to Competition from Amazon (Business Insider)
Costco has been able to weather the storm from online retailers like Amazon by building a strong membership model and incentivizing visits to its physical stores — causing some analysts to call it “Amazon-proof.” But its CFO, Richard Galanti, doesn’t believe his company will forever be immune to the growth of Amazon.

This Secret Tool Tracks Everything You Do at Restaurants and Nightclubs (Fortune)
SevenRooms is a customer relationship management platform that gives nightclubs and restaurants a detailed view of whom they’re serving. Through the tool, businesses can see a customer’s photo, as well as his or her zip code, birthday, allergy information, previous food and drink orders, and spending.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]