A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Most U.S. Digital Buyers Would Pay for Same-Day Delivery — If They Need It (eMarketer)
The majority of digital buyers in the US said they would pay more for same-day delivery if they needed a package by a certain deadline. But according to May 2016 research from ecommerce fulfillment firm Dotcom Distribution, they’re not willing to pay all that much for the service.
Google Quietly Expands Ride-Sharing Service (Wall Street Journal)
Alphabet Inc.’s Google has quietly opened its Waze ride-sharing service to San Francisco-area users, expanding a pilot program and confirming the company’s interest in the lucrative ride-hailing industry.
Street Culture: How RetailNext’s Growth is Driven by Diversity (Street Fight)
As the company has grown, according to CEO Alexei Agratchev, it has experienced two “productivity peaks,” where fewer people are doing a huge amount of work. Then new hires are brought on, and the productivity stays about the same for a few months as the growth potential is realized. This can be a frustrating cycle to manage.
Chute Launches Service for Brands to Find and Manage Influencers (VentureBeat)
Chute on Thursday extended its visual marketing platform for the enterprise with the launch of Chute Influence, a service designed to help marketers find, vet, and manage influencers in their space. With this addition, the company is enabling its customers to not only conduct outreach to their users and consumers, but also those that might be able to impact sales across a topical and industry level.
Case Study: Aerial Entertainment Company Turns Late-Night Web Browsing Into Booking Opportunities (Street Fight)
Kayla Dyches has been able to capitalize on her unique line of work to get free press in local publications, but still says the best way to promote her upcoming classes is still with paid online advertising. She runs paid ads on Facebook and Instagram every two to three months to promote her circus arts classes.
ANA Asks Facebook to Open Up Its Platform for More Third-Party Measurement (AdWeek)
One week after details about Facebook inflating its video metrics for advertisers were discovered, the Association of National Advertisers has called for an audit and accreditation of the social platform’s metrics.
Food Delivery Startup Takeaway.com Raises $368M in IPO, Valuing It at $1.1B (TechCrunch)
And it’s off to the races for another takeout food delivery business going public. Today, it was the turn of Takeaway.com, an Amsterdam-based company with operations across Europe, which listed on Euronext Amsterdam. Takeaway.com priced its shares at €23 each ($25.82), giving the company an enterprise value of around €849 million ($952 million) and a market cap of around €993 million ($1.1 billion).
Google Enhances Maps with Voice Search (Search Engine Land)
Google announced they have updated the Google Maps app so you can just say, “Ok Google,” to activate voice search within the app. You no longer need to tap the microphone icon or type in your destination search — just say, “Ok Google.”
LMBA Podcast: Belly, Purple, and Facebook’s Dynamic Radar (Street Fight)
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Dixie’s Deadzone Diner, Oakley’s RADAR, Barbie’s IoT Dreamhouse, Tinder STACKS, SweetIQ, Absolut Vodka + Lyft.