News and Analysis
7 Delivery Apps Keeping Restaurants, Grocers Afloat During COVID-19
Dozens of states have banned dine-in service at restaurants, and nearly as many are requiring retailers to close up shop in a bid to slow down the coronavirus outbreak. As local businesses deal with the enormous financial implications that come with closing down to customers, many are trying out delivery services for the very first time.
For restaurants and other local businesses interested in offering their products via on-demand delivery, here are seven delivery platforms with which local businesses can partner during the Covid-19 crisis.
Google’s SameSite Update and the Third-Party Cookie-Free Future
The end of the third-party cookie forces marketers to take earning consumer consent for data collection more seriously, and it will open up new methods of data collection, some directly devised by Google and others by the many companies in its ecosystem. These new methods of data collection will aim to clarify the impact of ads and allow for pertinent advertising (or targeting) with consumers’ more clearly stated consent.
To obtain an insider’s perspective on marketing tech’s reaction to Google’s SameSite update and the industry’s path forward, I got in touch with Brian Silver, president of email marketing firm LiveIntent.
Brandify Launches Covid-19 Updates Page
We are not the only ones helping businesses with online communication at this critical time, and businesses themselves need to know the latest so they can craft flexible and responsive strategies. With that in mind, we’ve decided to publish our tracking sheet on changes to local business marketing channels as a new webpage called “COVID-19 Local Search Updates,” live on our website today. We will keep it up to date, and we hope you’ll find it useful.
Commentary
With Data and Local Guides, Google Maps Stays Ahead of the Rest
Justin O’Beirne marvels that, with the AOI initiative, Google has figured out how to “create data out of data,” meaning that AOIs are a mashup of 3D modeling and data extraction from images. Looked at more broadly, this is not the only example where Google has built features on top of features within the Maps universe.
Latest Posts
How Car Marketers Get Customers
Consumers are becoming savvier in the ways they research and purchase new cars, favoring online research over conversations with real world salespeople. So car marketer are using SEO, pay-per-click, third-party directories, and call tracking software to bring in leads. (Sponsored by CallRail)
Street Fight Daily: Bloomingdale’s Capitalizes on Snapchat Geofilters, Amazon Video Threatens Retailers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Geofilters Help Bloomingdale’s Connect with Next Generation of Shoppers… Amazon’s Video Steaming Service is a Threat to Retailers, Not Netflix… Google Looking at How to Measure Brand Awareness for Search…
Vistaprint Launches Platform to Connect Online and Offline Marketing
Vistaprint is expanding beyond its roots as a provider of custom printed products today, with a new suite of digital marketing tools for “micro” business owners. The company’s redesigned website building platform will include tools for social media marketing, local listings, email marketing, and business email, along with design services.
Can Google Shift Its Revenue Model From Advertising to Products?
“Google rolling out integrated hardware and software is a big change,” Mike Blumenthal says to David Mihm. “They have tried their hand at manufacturing many times and failed, but this feels more strategic. Clearly their AI assistant effort is central and it seems that AI is table stakes for the coming battles.”
DAC Group’s Fritz: ‘Consolidation Has Already Started’ in Local Tech
“The biggest opportunity [will materialize] as we start to see technology platforms look at areas outside of their sweet spot,” says the company’s VP of business development. “We’ve heard rumblings around technology companies looking to purchase more agency solutions, as well as vice versa: agencies looking to acquire for tech.”
Street Fight Daily: Consumers Slow to Embrace E-Grocery, Location-Based Marketing Drives Foot Traffic
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… One Local Market — Packaged Food and Household Goods — Resistant to E-Commerce… Location-Based Marketing Boosts Store Visits… Gordon Borrell on Why Facebook is Killing It in Local Advertising…
LBMA Podcast: Waze’s Brands, EatStreet/PingUp, and McDonald’s.
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Skedaddle, Netclearance, Marriott’s #Mgravityroom, Under Armour, Sears + Uber, Google Trips, Sito Mobile + Blue Bite, and Verizon buys Sensity.
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