News and Analysis
As Agencies Feel the Squeeze, Covid-19 Reshapes the Martech Industry
One in four small businesses has temporarily shut down, and 43% believe they have fewer than six months until permanent closure is unavoidable. With the small business community in panic mode, budgets for digital marketing have been slashed, and agencies are feeling the pinch.
“Everyone has been in panic mode, and rightly so. Businesses are worried about who might have to be furloughed [or] laid off, getting their PPP loans, what kind of regulations do they need to comply with, [and] what their contingency plans are for keeping any amount of revenue coming in,” says Simon Schwartz, founder of Locasaur. “Businesses are not interested in being pitched new marketing tech.”
5 Retail Tech Solutions Keeping Shoppers Safe During Covid-19
Beacons, sensors, security cameras, and touchless payment solutions are all being used in ways they haven’t been before. Technology vendors are even changing up their offerings, or in some cases pivoting altogether, to better serve the retail market during this ongoing pandemic.
Here are five examples of technology providers offering innovative solutions for enhanced social distancing and improved shopper safety during the Covid-19 outbreak.
Curbside Pickup Moves Into Primetime, But Retailers Struggle With Implementation
Petsmart and Kohl’s have it. So do Best Buy, GameStop, Dick’s Sporting Goods, and dozens of other national retailers. With social distancing orders in place across most of the country, curbside pickup is becoming an increasingly popular checkout option for retailers. Integrating curbside technology into existing ecommerce fulfillment programs hasn’t been without its challenges, though, especially given how hastily many of these programs have been rolled out.
Commentary
National Brands Must Take Advantage of Tech and Reap Benefits of Going Local
The marketplace is now offering media inventory that can be localized even in channels like national magazine titles. Advances in data management platforms, programmatic exchanges, and ad operations workflows allow national brands to go local at scale in order to reach customized audience segments.
Latest Posts
LBMA Podcast: Sam’s Club, Pizza Hut, and IHG’s Sasha Trifunac
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Smart Water + Proxama, Google’s OTTO, InContext + Intel Capital, Tesco, LinkNYC to UK, Sue Bee Honey & InMarket, Bank of America, and Groupon buys Living Social.
Street Fight Daily: Brands Leverage Apple Search Ads, Yelp Struggles Internationally
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Big Brands Are Already Targeting Their Competitors with Apple Search Ads… Yelp, Struggling Internationally, Lays Off 175 In Sales and Marketing… Foursquare Licenses Drawbridge’s Cross-Device Identity Data for Location Intelligence…
This Holiday Season, Brands Need to Pay Special Attention to Data Details
Many brands are already breaking out holiday decorations, hoping to attract the efficient crowds this early in the season. But glittery ornaments and fake snow only goes so far: 30% of local search users have cited “inaccurate” information as the issue they most frequently experience, and Google’s “near me” searches have increased 34-fold since 2011. Once the Brandify 360° Network completes initial listing corrections, the solution provides additional insights and value, such as pinpointing where online traffic originates from for specific listings and automating details to save time and energy for management.
Reimagining the Mobile Banner: In-App Ad Innovation Spares Brands from Google’s Interstitial Pinch
The future of our work is about designing smarter ways to reach users, so we need to focus on ways to drive engagement, not distraction. And that means finding subtle things that trigger the meaningful interactions. This isn’t 1999; we’re not building banners for last century’s desktop.
So, as January 10 approaches, let’s look at some creative models from the app side of the table
At Hearst Newspapers, a New Digital Strategy to End ‘Flying Blind’
Just how far local newspapers have to go to plant their flag commandingly in the fiercely competitive world of digital is summed up in a revealing story told by Robertson (Rob) Barrett, the new digital chief at Hearst Newspapers, who says that editors just don’t have information about the interests of the people in their market.
Street Fight Daily: Uber Redesigns App to Facilitate Location-Sharing, Yext Launches Developer Platform
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Redesigns App to Streamline Ride Ordering, Facilitate Location-Sharing… Yext Launches a Developer Platform for Its Location Database Technology… Facebook Shares Sink as Company Announces Ad Revenue Growth Likely to Slow…
5 Ways Brands Are Using Wearables to Create Unique Marketing Moments
More than 250 million wearables are predicted to be in use by 2018. This presents an incredible opportunity for marketers looking to reach consumers not just based on their locations, but also based on their activity levels and personal interests. Here are five strategies that brand marketers are using.
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