Brand Battle: The Body Shop vs Bath & Body Works

Sponsored: To see how two personal care brands—The Body Shop and Bath & Body Works—stacked up in a competitive marketplace, digital marketing company Brandify used its proprietary software to see which marketing and branding areas stood out as strengths and which areas fell short.

Brand Battle: Shell vs Exxon Mobil

Sponsored: To see how two gas giants—ExxonMobil and Shell—stacked up in a competitive marketplace, digital marketing company Brandify used its proprietary software to see which marketing and branding areas stood out as strengths, and which areas fell short.

Brand Battle: Weight Watchers vs. Jenny Craig

To gauge how each company approaches local marketing, Brandify’s proprietary technology analyzed Weight Watchers’ and Jenny Craig’s store locations with focus on areas of local presence management. 492 Jenny Craig locations and 663 Weight Watchers locations were included in the data sample.

Brand Battle: Wireless Phone Companies Face Off

To gauge how each company approaches local marketing, Brandify’s proprietary technology analyzed AT&T’s and Verizon’s store locations with focus on areas of local presence management. 4,903 AT&T locations and 4,000 Verizon locations were included in the data sample.

How Neighborhood Context Solves the Local Data Problem

Neighborhoods play an essential role in people’s daily experiences. People seek out neighborhoods where they feel a sense of shared identity, and neighborhoods shape the kinds of businesses that thrive there. For brands with a global footprint, doing business at the neighborhood level requires them to tailor their offerings and contribute to the community experience, beyond just fulfilling a functional need.

Sponsored Content: Jewelers Battle for Holiday Retailers

While some shoppers went online to buy gems this holiday season, many went to their local jewelry stores. Winning brands this holiday season had their store location information readily available. But there’s more to reaching the local customer.

Sponsored: Black Friday’s Battle of the Brands

Though Toys ‘R’ Us might have enjoyed an edge by appealing customers with its toy-specific specialized product focus, Target held the final advantage, winning this month’s Brand Battle by 75 points.

Voice Search Profoundly Changes the Way Consumers Interact on Mobile

Sponsoered content: Business listings are an important part of voice searches, particularly when “near me” searches are involved. Localized searches may see an even more rapid shift to voice than other searches, based on consumers’ increasing comfort with using hands-free devices in the car or when their eyes are otherwise occupied while outside the home.

This Holiday Season, Brands Need to Pay Special Attention to Data Details

Many brands are already breaking out holiday decorations, hoping to attract the efficient crowds this early in the season. But glittery ornaments and fake snow only goes so far: 30% of local search users have cited “inaccurate” information as the issue they most frequently experience, and Google’s “near me” searches have increased 34-fold since 2011. Once the Brandify 360° Network completes initial listing corrections, the solution provides additional insights and value, such as pinpointing where online traffic originates from for specific listings and automating details to save time and energy for management.

The Importance of Location in Today’s Innovation Dialogue

It’s hard to overstate the importance of location in today’s business innovation dialogue. While consumers are online more than ever before, they continue to live their lives in the physical world. According to the U.S. Department of Commerce, while Americans spent $97 billion online in Q2 of this year, offline retail sales amounted to more than $1 trillion. The vast majority of transactions still occur in-store, and that makes location targeting an immensely powerful tool for brands.

Sponsored Post: 3 Ways Retail Brands Are Using Technology To Beef Up In-Store Experiences

This post is sponsored by Worldwide Business Research/Future Stores. The retail industry is in the midst of a significant shift brought about the advent of new digital capabilities and the ascendance of multichannel e-commerce platforms. The proliferation of desktop, mobile, and in-store shopping channels has transformed the way consumers interact with brands, creating a more […]