News and Analysis
Snapchat’s “Promote Local Place”: The Deeper Dive
Snapchat’s 200 million users can now use Snap Map to find businesses in addition to finding friends. These two activities can go hand in hand if friends are discovered nearby on the map when users are planning local adventures.
But what matters most for local is that Snap will now let businesses promote themselves in the map interface, adding a key option for local advertising. This will happen on a self-serve basis for both SMBs and multi-location brands.
How to Start Selling on Amazon in 4 Steps: Complete Guide for Beginners
As the coronavirus pandemic keeps shoppers away from brick-and-mortar stores, those same customers are looking for shopping alternatives online. That, combined with the general increase in e-commerce popularity, makes this an opportune time to expand your online retail presence — including opening up shop on the Moby Dick of all e-commerce marketplaces, Amazon.
6 E-Commerce Tools for Brick-and-Mortar SMBs
Brick-and-mortar merchants are moving their stores online or developing combination solutions that encompass both website sales and curbside pickup to keep pace with customer demand. Many of those businesses that haven’t made the switch are weighing their options and looking for the right technology. Plug-and-play e-commerce platforms tend to be the most popular route for merchants looking to quickly pivot to online sales, but features like scalability, flexibility, and integration with inventory management software are also important to SMBs.
Here are six e-commerce solutions that brick-and-mortar merchants will want to check out.
Commentary
Report for America’s ‘Staggering’ Start in Building a ‘Better Local Media System’
Report for America addresses the double crisis of holes in local news and local democracy by deploying talented journalists into newsrooms in underserved communities—as it did for the Lexington (Kentucky) Herald-Leader in Martin County.
An eBook on Google Q&A: Everything You Wanted to Know and More
Brand engagement with Google Q & A would not just provide authoritative answers to consumers who are looking to do business with brands but would also demonstrate a level of brand concern that could provide a competitive advantage.
Is Voice the Future of Local AR?
Visual AR won’t go away and is aligned with several use cases like gaming. But audio could get here sooner and take over a certain share of micro moments like getting informed about people or surroundings. We’re talking local discovery, shopping, and proximity-based social media.
Latest Posts
Why People-Based Marketing Platforms Will Begin to Dominate in 2017
This past year laid the foundation for major transitions across the marketing landscape. Those trends will accelerate in 2017, ultimately reshaping our industry for decades to come. Ultimately, marketers want to engage real people in the real-world. Next year the impact of this will be felt in numerous ways.
How Marketers Can Convert Mobile Shoppers Into Sales
Although consumers are willing to buy on mobile, the medium is primarily the gateway to get the consumer into the store to make the purchase. A business can prepare for mobile shoppers in many ways, but have you considered the many challenges that mobile shopping creates?
Street Fight Daily: Google’s Mobile-First Index, Mobile Marketing to Millennials
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Case Study: Some Potential Sticking Points with Google’s Mobile-First Index… Report: Millenials, Gen-Zers, And Brick-and-Mortar Retail… Uber’s Clash with Regulators Moves to Self-Driving Cars…
Openings and New Hires at Foursquare, Pinterest and Verve
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Yext, Gravy, CTIA, and Soleo.
Raise Report: New Funding for JumpCrew, Thanx, Breather
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Movinga, Nectar, Mojio, and Splash.
LBMA Podcast: Amazon Go, Minute Maid, InMarket and PlaceIQ
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Ashley Furniture, Google’s Winter Wonderland, Gimbal / Mobile Majority, Mall of America, and Shelfbucks.
Street Fight Daily: Retailers Try Google’s Promoted Places, GrubHub’s Social Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Retailers Test Out Google Maps Promoted Places Ads… 65% of Connected Device Owners Are Open To IoT Advertising… With Digital Revolution, Expectations for Marketers Shift Toward Revenue Generation…
Foursquare Data Shows Shopping Patterns for Star Wars Fans and Trekkies
Marking the release of the new Star Wars movie, Rogue One, today, Foursquare has put together an interesting infographic analyzing data from people who checked into Star Wars: The Force Awakens and Star Trek Beyond.
SweetIQ Launches Next-Gen Listings Network
Local search marketing platform SweetIQ is releasing its “next generation” listings network today, enabling marketers to list businesses across more than 100 search and discovery websites.
Brandify Launches Mobile-First Incubation Lab
Multi-location digital marketing platform Brandify announced this morning that it’s debuting Brandify Labs, a mobile-first incubator focused on innovation. “The local marketing ecosystem is consolidating,” says Brandify CEO Manish Patel. “After 20 years in this market I predict there is going to be a vacuum, one that is going to call for more intelligent and sophisticated […]
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature