News and Analysis
6 Live Streaming Platforms for Gyms and Fitness Studios
The fitness industry has changed overnight as Covid-19 forces gyms across the country to close their doors. While gym owners wait for the go-ahead to reopen their businesses to the public, many are moving their classes online as a way to generate revenue during the pandemic.
Local fitness studios seem to be having the most success utilizing online platforms designed specifically for their needs. Technology companies offering fitness management software and live streaming tools have stepped up to the plate with tailored offerings for fitness studios and gyms, and some are even finding ways to work together with Zoom, YouTube Live, and other popular video services.
Here are six options that are worth checking out.
Yelp Revamps its Business Control Center and Releases Other Pandemic-Adaptive Features
The announcement follows massive layoffs at the company as advertising plunged along with SMB revenue in the face of coronavirus-fueled lockdowns. But a recent Brandify survey showed Yelp remains a massive presence in the local digital marketing space: 64% of US consumers are somewhat or very likely to turn to Yelp when searching for restaurants, second only to the leader across verticals, Google.
Yelp’s new features will prove especially helpful for businesses in the months, if not years during which Covid-19 continues to affect everyday habits, but a number of the changes align with digital marketing best practices that will serve Yelp clients well beyond the next 12 months. Below is a rundown.
Street Fight’s May Theme: Local Commerce’s Recovery Playbook
In our own reporting and analysis (and through the words of our contributors) this month, we’ll define the playbook for local re-entry. As business ramps back up, what will best practices be for local staples such as search marketing and reputation management?
We’ve already covered how businesses are digitizing to adapt to the challenges of commerce in a time of social distancing, embracing curbside pickup, social advertising, pop-up distribution centers, online classes, and retail tech. With an even longer-term view, we’ll examine how this period of uncertainty will shape the future of local commerce.
Latest Posts
PlaceIQ’s New Service Looks to Give Brands the Full Competitive Picture
As more and more brands invest in location-based marketing campaigns, there’s a crucial need to zoom out and see the big picture. In an effort to bring marketers to this full circle moment, PlaceIQ today is debuting LandMark, a new data-as-a-service capability that allows brands access to their location-based audience and insights platform.
Why Omnivore’s POS-Connection Platform Is Really an ‘App Store’ for Restaurants
The platform, which connects apps to POS systems, is making it easier for restaurants to find and test new technology. We recently caught up with founder and CEO Mike Wior to talk about the unique issues facing restaurant tech, and how Omnivore’s service can enable more experimentation and innovation.
Street Fight Daily: GoDaddy Acquires Euro Rival for $1.8 Billion, How Foursquare Tackles Attribution
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GoDaddy Acquires Rival Host Europe Group for $1.79 Billion… How Foursquare Leverages Location for Attribution… Don’t Expect To See Amazon’s Checkout-Free Grocery Store Mirrored by Local Retailers Anytime Soon…
Omnichannel Personalization: Striving to Increase Average Basket Size
Consumer goods and retail companies are using omnichannel personalization to engage consumers, and offer them the convenience to browse and buy products however and wherever they choose. With data analytics, retailers can engage in automated omnichannel personalization to deliver marketing that aligns with a customer’s specific behaviors.
Street Fight: Amazon’s First Physical Grocery Store, Beacon Companies Pivot Toward Attribution
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s New Grocery Store Is Missing One of the Most Important Things About Its Business… Beacon Companies Pivot Toward Attribution As Acquirers Come A-Knocking… Mobile Ad Growth Propels Glispa, a Mobile Marketing / AdTech Company, to New Heights…
Survey of Mobile Marketers Highlights Growing Focus on Location Data, Social Media
A new industry-sponsored study of mobile advertisers and agencies offers guidance for hyperlocal marketing providers. Big brands and their agencies are increasing their mobile marketing efforts, with a keen focus on location data and social media integration. The Mobile Marketing Association recently released a report sketching out the key findings from a survey it conducted this […]
How Local Publishers Can Use Email Newsletters to Monetize their Audiences
The country’s largest publishers have teams of editors putting together their email newsletters, but local publishers can adopt many of their same strategies with just a little bit of creativity. Here are five strategies for local publishers looking to monetize their email newsletters right now.
Street Fight Daily: AMP Delivers on Ads, Agencies Try to Cash In on Voice Tech
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up To 200 Percent… What Advertising Companies Are Doing to Capitalize on Voice Tech… Quality, Transparency of Location Data Top Concerns for Marketers…
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