News and Analysis
Survey: Consumers Are Taking a Cautious Approach to Black Friday
Despite the somewhat complicated outlook, there are things retailers can do to change their fate. NMI found that 43% of consumers plan to avoid shopping with retailers that don’t offer contactless payments. Retailers that quickly adapt and add contactless payment options, and then market those changes aggressively over the coming days, still have an opportunity to win back customers who would otherwise be staying home.
DTC Brands Combine Physical Storefronts with Localized Search Strategy
Allbirds and Fabletics aren’t the first DTC brands to open up for in-store shopping, of course. Brands like Warby Parker and Bonobos pioneered the approach years ago. But the latest class of trendy DTC brands is doing things a little differently. Rather than focusing on urban centers, like New York and Los Angeles, DTC brands are using local data to target new, smaller locations in states like Arizona, Florida, and Texas.
Search Marketers Cater to New Customer Needs for Holidays
Grocery stores are doing more business than pre-pandemic, with average weekly household grocery bills surging from $120 to $161 at the height of statewide lockdowns this spring. Many restaurants are pivoting right now to promote their takeout and delivery options. Health and wellness websites are fielding questions about coronavirus, as are many news publishers.
Leaning into the changes means understanding and responding to the challenges consumers are facing right now and setting up a search strategy that focuses on providing the best experiences possible.
Commentary
LBMA Podcast: VRstudios, McDonald’s, Snapcodes & Cargo
On this week’s edition of the Location-Based Marketing Association podcast: VRstudios, Fysical Technologies, City of Sacramento, Snapcodes + Cargo, McDonald’s, Cirque du Soleil + Ivanhoe Cambridge. Special guest: Karl Swannie – Echosec.
As Brands Look Closer, Is Local News the Tortoise and Facebook the Hare?
“An interesting thing is that Facebook has been a leader for so long [that] it’s become oversaturated on the buy side, and prices are going way up. There’s an opportunity for other vendors who can provide similarly granular audience information to seize some of that market share,” says Kitewheel CEO Mark Smith.
5 Tips for a Successful Mobile Coupon Strategy
Mobile coupons create a sense of urgency, helping retailers drive short-term spikes in revenue and presenting marketers with new opportunities to collect data, track usage, and laser target the right customers. But how do you build a successful mobile coupon strategy?
Latest Posts
Street Fight Daily: Uber Wants to Be a ‘Content Marketplace,’ The AP Supplies Hyperlocal Data
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Plans to Turn Its App Into a ‘Content Marketplace’ During Rides… The AP’s Plan to Put Hyperlocal Data in the Hands of Reporters… Yelp Blames Google for Its Failed International Business…
Openings and New Hires at Okanjo, Factual, Bing Maps
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Pandora, LotLinx, and Kobe Digital.
Street Culture: Tech Startups Amping Up Opportunities for Women
For many locally focused tech companies — including NextDoor, SweetIQ, ibotta and G/O Digital — transparent sharing and openness at all levels is inviting a new workplace generation led by women.
Street Fight Daily: Snap Valuation Jumps to $34 Billion, SMBs Shift Marketing Spend to Digital
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Shares Surge 44% in Market Debut… Small Businesses Shift Marketing Spend to Digital… For Quartz, Bots Are a Chance to Build a New Path for Interacting with News…
5 Ways Brick-and-Mortar Merchants Can Utilize On-Demand Services
Businesses that sell physical goods are discovering that they can cut costs and increase services for their customers by forming partnerships with on-demand apps rather than competing on their own. Here are five examples of ways that brick-and-mortar businesses can start utilizing on-demand services.
Local News Is Struggling — But Handouts From Digital Giants Aren’t the Answer
Two very smart thinkers about the future of American journalism have called for Facebook and other hugely prosperous digital enterprises to pay reparations for what their success is allegedly costing journalism and democracy. I’ve worked in journalism all my life, but I don’t buy these arguments.
Street Fight Daily: Lyft Seeks $500 Million in New Funding, Snap Values Itself at $24B on Eve of IPO
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Seeking At Least $500 Million in New Funding… Snap Officially Sets Stock Price at $17, Raising $3.4 Billion in IPO… Instacart to Raise $400 Million as Other On-Demand Startups Die Around It…
Foursquare Releases Pilgrim SDK, Allowing Third Parties to Access Its Location Intel
Apps and brands can now get their hands on some of the technology Foursquare uses to pinpoint where smartphones are in real-time — and get a clearer picture of when people move from location to location.
Cheetah Ads Debuts, Racing to Make Mobile Ads Smarter Through AI
Mobile app and content developer Cheetah Mobile has taken the wraps off its rebranding today, and is showing off the renewed focus of its mobile ad business. The move is intended to unify elements of the company — in particular utility apps and mobile content — for mobile advertising.
Street Fight Daily: Uber CEO Berates Driver on Video, Yelp Buys Nowait for $40 Million
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In Video, Uber CEO Argues with Driver Over Falling Fares… Yelp Acquires Restaurant Tech Startup Nowait in $40 Million Deal… Snap, On Cusp of IPO, Looks Set for Strong Debut…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature